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Marketing and Customer Services Ideas from June Van Klaveren, Compelling Communications, Inc. -- November, 2004 |
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Referrals - Gold for Your Business
Referrals are also free, an attractive marketing strategy for small companies on limited budgets. Often
people will say to their customer, "Is there anyone you know
who would benefit from using my services?" And most customers
will answer, "Not that I can think of right now."
"Know anyone who. . ." questions are too broad and result in few referrals. Narrow the reference pool by being more specific with your questions. Have
a conversation something like this. You ask, "Mary, you're
a member of xxxx association." Mary responds, "Yes, I
am." You ask, "Do you go to their meetings regularly?"
"Yes, most of the time," Mary says. You ask, "Is
there anyone in your association that you believe could benefit
from my services? Maybe one or two people you've known in the group
for awhile?"
The difference in this conversation and the normal "know anyone who. . ." patter is that Mary can visualize a narrower group of people and visualize your services or products. She is more likely to give you names of her associates when you ask specific questions. "We
must be the change we wish to see in the world."
Mahatma Gandhi Real signs:
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Challenge: Enviro-Tech wanted a Yellow Pages ad that reflected their professionalism and their services. Solution: A clean Yellow Page ad detailing services and providing a professional image was created. This ad will be tailored for several other books as well, using the same elements and copy. Other ProjectsMembers of the AAA Customer Care Department at the Regional Headquarters in St. Louis enjoyed June's L.A.F. Method of Handling Complaints and Conflict workshops last week. Home-Based Women Entrepreneurs held roundtable discussions at its November meeting with one of the tables being hosted by June Van Klaveren. In the NewsMarketing
Central was promoted in the PCTonline newsletter and the Pest
Control Magazine's online newsletter.
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Site updated: The website of Compelling Communications is constantly being updated with new features! The home page now sports a science news feature that updates every day. June Van Klaveren's book, The Edge Up, was reviewed on the Customer Service Point by Erwin Steneker, owner of the site located in the Netherlands. PCT
Magazine has invited June to write three articles in 2005
for the magazine.
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Want to see what else we do? Go to www.compelcom.com Get a copy of The Edge Up! Want to read back issues of The Edge Up Eletter? All issues of The Edge Up are archived at here. |
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Referrals
are effective because they come from a credible source who has
experienced, first hand, what it's like to do business with you.
Contact us at 800-779-0067 or
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