Marketing and Customer Services Ideas from June Van Klaveren,
Compelling Communications, Inc. -- October, 2004
Ignore Marketing to Women
to Fast Company magazine women
control about 80% of household spending, and using their own
resources, they make up 47% of all investors. They buy 81% of
all products and services!
percent of the checks written in the US are signed by women.
40% of all business travelers are women. Women are responsible
for 51% of all travel and consumer-electronics purchases.
well as direct buying power, we influence 85% of all automobile
is estimated that by 2005 there will be 4.7 million self employed
women, (up 77% from 1983.)
don't have time to shop around. We want to make a value choice
and then stay with a supplier that helps us grow and is concerned
about how we feel," says Joanna Brandi of customerretention.com.
you focus your marketing efforts toward women? If not, you should!
you criticize someone, walk a mile in his shoes. That way, if
he gets angry, he'll be a mile away - and barefoot.
Dixon Exterminating in Thomasville, GA wanted to enlarge their
presence in the Yellow Pages directory and consulted Compelling
Communications about creating an eye-catching ad. They wanted
a professional, yet hometown feel to the ad.
Solution: Using a professional photographer, the Dixon family
"posed" for photos that could be used in the ad. Adding
the eye-catching photo, caption beneath it and benefit-oriented
bullet points, the ad is created using a benefit headline that,
alone, tells the story.
-- We created this website to enable users to upload files
to this full-color short run printer.
-- We updated this colorful site with new paintings &
Country Song Titles
Cry On My Shoulders Cause Your Rustin' My Spurs"
Would Have Writ You A Letter, But I Couldn't Spell Yecch!"
Rather Have a Bottle in Front of Me than a Frontal Lobotomy."
you visit our website,
you'll notice a new feature -- Marketing Central for Pest
Management Companies. Clicking on the button will take
you to a page devoted entirely to information applicable to
marketing pest control services as well as other industries.
Watch for our Marketing Materials Evaluation interactive feature
to be active soon.
Owners' Idea Cafe. A fun approach to serious business.
Lots of great resources for small businesses presented
in an attractive format.
Jim Blasingame hosts this site that contains articles on
nearly any topic relating to small business.
to see what else we do?
a copy of The Edge Up!
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please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
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