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Monthly
Marketing and Customer Services Ideas from June Van Klaveren,
Compelling Communications, Inc. -- October, 2004 |
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Don't
Ignore Marketing to Women
According
to Fast Company magazine women
control about 80% of household spending, and using their own
resources, they make up 47% of all investors. They buy 81% of
all products and services!
Eighty
percent of the checks written in the US are signed by women.
40% of all business travelers are women. Women are responsible
for 51% of all travel and consumer-electronics purchases.
As
well as direct buying power, we influence 85% of all automobile
purchases.
It
is estimated that by 2005 there will be 4.7 million self employed
women, (up 77% from 1983.)
"We
don't have time to shop around. We want to make a value choice
and then stay with a supplier that helps us grow and is concerned
about how we feel," says Joanna Brandi of customerretention.com.
Do
you focus your marketing efforts toward women? If not, you should!
Before
you criticize someone, walk a mile in his shoes. That way, if
he gets angry, he'll be a mile away - and barefoot.
Anonymous
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Case
Study
Challenge:
Dixon Exterminating in Thomasville, GA wanted to enlarge their
presence in the Yellow Pages directory and consulted Compelling
Communications about creating an eye-catching ad. They wanted
a professional, yet hometown feel to the ad.
Solution: Using a professional photographer, the Dixon family
"posed" for photos that could be used in the ad. Adding
the eye-catching photo, caption beneath it and benefit-oriented
bullet points, the ad is created using a benefit headline that,
alone, tells the story.
Other
Projects
TFEDesign.com
-- We created this website to enable users to upload files
to this full-color short run printer.
Artistrybyann.com
-- We updated this colorful site with new paintings &
features.
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Outrageous
Country Song Titles
 "Don't
Cry On My Shoulders Cause Your Rustin' My Spurs"
"I
Would Have Writ You A Letter, But I Couldn't Spell Yecch!"
"I'd
Rather Have a Bottle in Front of Me than a Frontal Lobotomy."
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Marketing
Central Developed
When
you visit our website,
you'll notice a new feature -- Marketing Central for Pest
Management Companies. Clicking on the button will take
you to a page devoted entirely to information applicable to
marketing pest control services as well as other industries.
Watch for our Marketing Materials Evaluation interactive feature
to be active soon.
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Great
Links
Business
Owners' Idea Cafe. A fun approach to serious business.
Lots of great resources for small businesses presented
in an attractive format.
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Small Business
Advocate
Jim Blasingame hosts this site that contains articles on
nearly any topic relating to small business.
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Want
to see what else we do?
Go
to www.compelcom.com
Get
a copy of The Edge Up!
Want
to read back issues of The Edge Up Eletter? All
issues of The Edge Up are archived at here.
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Contact
us at 800-779-0067 or
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please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
is published by Compelling Communications. As publisher, we disclaim any
liability for the use of any information contained herein.
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