Marketing and Customer Services Ideas from June Van Klaveren,
Compelling Communications, Inc. -- September, 2004
forces with a noncompetitive company to coproduce a newsletter
and send it to your own mailing list as well as the other company's
stamped postcards handy in your briefcase so you can write &
send postcards in down time like waiting at airports, waiting
for appointments, etc.
your business card in every piece of mail you send out, including
your bill payments.
testimonials from satisfied clients in your brochure and web
digitizing your brochure so you can send it out on disk or post
it to your web site.
Write at least five different headlines for each letter you
write, then choose the most effective, based on an informal
survey of your coworkers.
a press kit containing photos, interviews, brochures, and background
your picture taken every year if you are a public speaker so
you always have an up-to-date photo to send ahead of your presentation.
you hear nothing positive from a customer, ask if the service/product
at least an hour a week surfing the internet to find competitive
information or just fresh, new ideas.
your business cards printed on both sides. Include a list of
services or products, or your mission statement on the back.
Print it near the top of the back of the card, leaving room
at the bottom for notes.
Manchester United Methodist Church needed a way to promote a series
of six concerts. A brochure and a poster would fulfill the purpose,
however, the budget was limited and would not allow two separate
We designed a combination brochure poster as shown above and produced
the piece in 4-colors to fully show visually and verbally the
details of these exciting concerts. Said one choir member who
saw the piece, "We'll have to sing even better to sound as
good as this looks!"
who are only good with hammers see every problem as a nail."
scene: It's 1882 and a hot, dusty summer day in Dodge City.
Suddenly at the edge of town, appears a 3-legged dog astride
a large white horse. Women and children run in fear. The 3-legged
dog rides up to the saloon and goes inside. He walks to the
bar and says "gimme a shot of red-eye". Shaking
and quivering the bartender pours a glass of whiskey. The
3-legged dog throws it back and says "gimme another".
Shaking and quivering, the bartender pours another. The 3-legged
dog slams it down and turns to look at the crowd. The Sheriff
makes his way through the crowd and faces the 3-legged dog.
"We don't get many 3-legged dogs around here, what's
your business?" The 3-legged dog pushes away from the
bar and says "I'm looking for the man who shot my Paw."
Your Way to Customer Satisfaction"
Van Klaveren presented a training session for the ESPW
EXPOsed on September 11 entitled "Mapping Your Way
to Customer Satisfaction."
Hires Van Klaveren for Seminars
Missouri AAA Club has hired June Van Klaveren to present
customer service seminars to the Customer Care Department
in November. She will facilitate the program entitled, "L.A.F.
Your Way to Happy Customers."
Exterminating and Quality Pro Services Hires Compelling
Communications for Yellow Page Ad Design
of Thomasville, GA and Quality
Pro Services in Florence, KY have contacted Compelling
Communications to create new and dynamic Yellow Pages ads.
Watch a future newsletter for details.
Design to Get New Website
TFE Design, St. Louis, MO, will soon be on
the internet with a new website designed by Compelling Communications.
More details later!
dictionaries. Bookmark this link! It contains all
the dictionaries and references you'll need to research
nearly any topic.
If you need an affordable tradeshow booth, this is the place.
Not only are they affordable, but the quality and service
are great as well.
to see what else we do?
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please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
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