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Monthly
Marketing and Customer Services Ideas from June Van Klaveren,
Compelling Communications, Inc. -- August, 2004 |
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Marketing
Mistakes
Here
are three mistakes that we see repeated in marketing of all kinds.
Mistake
#1. Running an ad one time only and declaring it ineffective.
One of the most important words in advertising is REPETITION!
Readers (or listeners) don't give their undivided attention to
every ad they see -- so repeating it increases the chances that
it will be noticed! And it increases the chance that it will motivate
someone to call or visit your business.
Mistake
#2. Avoiding marketing that requires an investment. Most
small businesses look for the most inexpensive methods of marketing.
However spending a moderate amount can drastically impact business.
Remember the old adage, "You Get What You Pay For."
Want
a list of low cost, yet effective marketing ideas? Check out 1001
Marketing Ideas for People Who Hate to Sell by Rick Crandall.
Mistake
#3. Procrastinating on creating your marketing materials.
The solution -- call Compelling Communications! We create marketing
materials painlessly and effectively!
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(Click
photo to see enlargement)
Case
Study
Challenge:
The City of Manchester, MO had submitted an extensive Plan of
Intent to annex an area east of the city. The challenge was to
inform/persuade residents in that area of the benefits of annexation
though written materials. Many individuals believed that the only
benefit of annexation was free trash pickup.
Solution:
We designed a two color, economical oversized postcard with a
compelling headline with photos providing the subtle message.
Information about public meetings was included on the back of
the card.
"Reflect
upon your present blessings, of which every man has many;
not on your past misfortunes, of which all men have some."
Dickens
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Real
Classified ads
"A superb and inexpensive restaurant. Fine food expertly
served by waitresses in appetizing forms."
"And
now, the Superstore - unequaled in size, unmatched in variety,
unrivaled inconvenience."
"Auto
Repair Service. Try us once, you'll never go anywhere again."
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Sample
Projects
Click
the links to see samples of projects we've completed this past
month.
Rottler
Newsletter
Rottler mails over 7000 newsletters every quarter to their
customers and prospects.
Rhodes
Chemical Newsletter
Rhodes sends this newsletter out through the mail and electronically
every 3 months.
UPFDA
Membership Survey
We were contacted by UPFDA (United Producers, Formulators
& Distributors Association) to conduct a phone survey of members.
The survey was developed and conducted and results presented to
the association's board.
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Top
100 Inspiring Anecdotes and Wisdom
If
you're looking for a quick "pick-me-up" of great
inspirational quotes -- visit
Free
PowerPoint Templates
This
site provides many fresh PowerPoint Templates that are
easy to customize.
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Manchester
Hires Compelling Communications for PR Services
The
City of Manchester contracted with Compelling Communications
to produce PR materials and communicate information on a
proposed annexation issue.
Services include direct mail, presentation preparation and
PR.
"Mapping
Your Way to Customer Satisfaction"
June
will be presenting a training session for the ESPW
EXPOsed on September 11 entitled "Mapping Your Way to
Customer Satisfaction."
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Want
to see what else we do?
Go
to www.compelcom.com
Get
a copy of The Edge Up!
Want
to read back issues of The Edge Up Eletter? All
issues of The Edge Up are archived at here.
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Contact
us at 800-779-0067 or
If
you wish to no longer receive The Edge Up newsletter, simply reply to
this message with the word “Cancel” in the subject line. If
you know of others who would like to receive The Edge Up newsletter, please
forward this copy so they can subscribe. If you change your email address,
please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
is published by Compelling Communications. As publisher, we disclaim any
liability for the use of any information contained herein.
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