Marketing and Customer Services Ideas from June Van Klaveren,
Compelling Communications, Inc. -- August, 2004
are three mistakes that we see repeated in marketing of all kinds.
#1. Running an ad one time only and declaring it ineffective.
One of the most important words in advertising is REPETITION!
Readers (or listeners) don't give their undivided attention to
every ad they see -- so repeating it increases the chances that
it will be noticed! And it increases the chance that it will motivate
someone to call or visit your business.
#2. Avoiding marketing that requires an investment. Most
small businesses look for the most inexpensive methods of marketing.
However spending a moderate amount can drastically impact business.
Remember the old adage, "You Get What You Pay For."
a list of low cost, yet effective marketing ideas? Check out 1001
Marketing Ideas for People Who Hate to Sell by Rick Crandall.
#3. Procrastinating on creating your marketing materials.
The solution -- call Compelling Communications! We create marketing
materials painlessly and effectively!
photo to see enlargement)
The City of Manchester, MO had submitted an extensive Plan of
Intent to annex an area east of the city. The challenge was to
inform/persuade residents in that area of the benefits of annexation
though written materials. Many individuals believed that the only
benefit of annexation was free trash pickup.
We designed a two color, economical oversized postcard with a
compelling headline with photos providing the subtle message.
Information about public meetings was included on the back of
upon your present blessings, of which every man has many;
not on your past misfortunes, of which all men have some."
"A superb and inexpensive restaurant. Fine food expertly
served by waitresses in appetizing forms."
now, the Superstore - unequaled in size, unmatched in variety,
Repair Service. Try us once, you'll never go anywhere again."
the links to see samples of projects we've completed this past
Rottler mails over 7000 newsletters every quarter to their
customers and prospects.
Rhodes sends this newsletter out through the mail and electronically
every 3 months.
We were contacted by UPFDA (United Producers, Formulators
& Distributors Association) to conduct a phone survey of members.
The survey was developed and conducted and results presented to
the association's board.
100 Inspiring Anecdotes and Wisdom
you're looking for a quick "pick-me-up" of great
inspirational quotes -- visit
site provides many fresh PowerPoint Templates that are
easy to customize.
Hires Compelling Communications for PR Services
City of Manchester contracted with Compelling Communications
to produce PR materials and communicate information on a
proposed annexation issue.
Services include direct mail, presentation preparation and
Your Way to Customer Satisfaction"
will be presenting a training session for the ESPW
EXPOsed on September 11 entitled "Mapping Your Way to
to see what else we do?
a copy of The Edge Up!
to read back issues of The Edge Up Eletter? All
issues of The Edge Up are archived at here.
us at 800-779-0067 or
you wish to no longer receive The Edge Up newsletter, simply reply to
this message with the word “Cancel” in the subject line. If
you know of others who would like to receive The Edge Up newsletter, please
forward this copy so they can subscribe. If you change your email address,
please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
is published by Compelling Communications. As publisher, we disclaim any
liability for the use of any information contained herein.