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Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc. -- May, 2004
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your business? Busier than ever? How's your marketing? Slower than usual
because it's your company's busiest time of year?
though you're busy, it's important to market NOW to eliminate the peaks
and valleys of business. You may feel you don't have time to produce the
marketing activities needed.
Result - decreased business next month or next quarter.
Solution - Sit down with your calendar and mark the months you plan to
promote your business. Marketing on a regular basis is VITAL to keeping
your pipeline full.
your past marketing activities. What worked? What didn't? Plan to repeat
the successful activities. Want a new idea? Search the internet for ideas
that you can adapt to your own needs.
have time to do it yourself? Call a professional for help. (Isn't that
what you encourage your customers to do?) Happy Marketing!
are some signs and notices written in English that were discovered throughout
a Bucharest hotel lobby:
The lift is being fixed for the next day. During that time we regret
that you will be unbearable.
a Leipzig elevator:
Do not enter the lift backwards, and only when lit up.
a Belgrade hotel elevator:
To move the cabin, push button for wishing floor. If the cabin should
enter more persons, each one should press a number of wishing floor.
Driving is then going alphabetically by national order.
a Paris hotel elevator:
Please leave your values at the front desk.
a hotel in Athens:
Visitors are expected to complain at the office between the hours of
9 and 11 A.M. daily.
anything is better than negative nothing." Elbert Hubbard
to see other new projects from Compelling Communications?
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Pest Control Brochur
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Linda Kaplan Thaler
world of marketing has always seemed like it was full of magic.
Where do these ad wizards come up with stuff? According to Linda
Kaplan Thaler, CEO, and Robin Koval, CMO, of the group behind ads
like “a Kodak moment” and "AFLAC," great advertising
campaigns come from a “Big Bang.” A Big Bang is an idea
that often stems from an “apparently random event…but
is often so outrageous that it bucks conventional wisdom and steals
the spotlight," say Kaplan Thaler and Koval. So why does your
business need a Big Bang? The authors go on to say that:
Big Bang is designed to make a brand explode onto the marketplace
virtually overnight…it cuts through the clutter and gets people
to sit up and take notice…because in a sea of sameness, an
idea that is too different, too polarizing, and too illogical will
not go unnoticed…They force you to have a point of view about
them…They are the six-hundred-pound gorilla in the room.”
people see over three thousand messages everyday, it is important
to be different enough to get your message through. The key is to
break convention and “embrace the idea that the most illogical
course of action is of the most logical thing to do.”
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Shutterfly.com This is a digital photo processing site. Great
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your copy of The Edge Up TODAY!
more information or to order your copy of The Edge Up by
June Van Klaveren, click here.
Many companies report that they are using each chapter as the
basis for customer service training.
Darlene Smith, owner of Smith Exterminating near Houston, needed a professional
piece to provide to a realtor. The realtor's program involved giving
free pest control service to all his new home buyer customers. He requested
a feature/benefit flyer from Darlene.
Using the company's colors of red & black, we were able to write,
design, print and ship flyers in under 10 days to meet the Realtor's
us at 800-779-0067 or
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please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
is published by Compelling Communications. As publisher, we disclaim any
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