Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc. -- April, 2004
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Myths about PR & Marketing
we think we know what works and what doesn't when it comes to marketing.
Here are six myths about PR and Marketing . . . to give you something
to think about.
ads are memorable. That may be true -- but do you remember the product
advertised by your favorite "cute" ad?
and services sell themselves. Not always. People need a reason to
buy your product or service and they need to be reminded!
is good PR! NO! Good PR about your business will benefit you far more
than bad PR!
ten oxymorons from http://www.oxymoronlist.com/
10. Pretty Ugly
9. Head Butt
8. Working Vacation
7. Tax Return
6. Virtual Reality
5. Dodge Ram
4. Work Party
3. Jumbo Shrimp
2. Healthy Tan
1. Microsoft Works
takes 20 years to build a reputation and five minutes to ruin it."
business world is ready for an entirely new approach to leadership,
and Steve Farber has written the perfect book to energize business
leaders and help them make the leap into Extreme Leadership. In
fact, taking a giant “L.E.A.P” forward is exactly what
Farber prescribes. What exactly is an extreme leader? One who
cultivates Love, generates Energy, inspires Audacity, and provides
Proof. In his exciting and innovative new business parable, The
Radical Leap: A Personal Lesson in Extreme Leadership, Farber
explores an entirely new leadership model, one in which leaders
aren’t afraid to take risks, make mistakes in front of employees,
or actively solicit employee feedback—all for the purpose
of changing the world for the better. His book dispenses with
the typical, tired notions of what it means to be a leader.
This is a great alternative to onsite computer backups. It enables
you to backup your PC to a remote site, is very affordable and includes
terrific customer service.
This is a digital photo processing site. Great pricing, service
Darlene Smith, owner of Smith Exterminating near Houston, needed a professional
piece to provide to a realtor. The realtor's program involved giving
free pest control service to all his new home buyer customers. He requested
a feature/benefit flyer from Darlene.
Using the company's colors of red & black, we were able to write,
design, print and ship flyers in under 10 days to meet the realtor's
your copy of The Edge Up TODAY!
more information or to order your copy of The Edge Up by June Van
Klaveren, click here. Many companies
report that they are using each chapter as the basis for customer service
to see other new projects from Compelling Communications?
Postcard for Earth & Wheel Pottery
Pest Control Brochure
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please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
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