Compelling
Communications, Inc.

Monthly Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc. -- April, 2004

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Three Myths about PR & Marketing

Sometimes we think we know what works and what doesn't when it comes to marketing. Here are six myths about PR and Marketing . . . to give you something to think about.

Cute ads are memorable. That may be true -- but do you remember the product advertised by your favorite "cute" ad?
Products and services sell themselves. Not always. People need a reason to buy your product or service and they need to be reminded!
Any PR is good PR! NO! Good PR about your business will benefit you far more than bad PR!

Just for Grins

Top ten oxymorons from http://www.oxymoronlist.com/
10. Pretty Ugly
9. Head Butt
8. Working Vacation
7. Tax Return
6. Virtual Reality
5. Dodge Ram
4. Work Party
3. Jumbo Shrimp
2. Healthy Tan
1. Microsoft Works

Quote

"It takes 20 years to build a reputation and five minutes to ruin it." -Warren Buffett

Book Review

Radical Leap by Steve Farber

The business world is ready for an entirely new approach to leadership, and Steve Farber has written the perfect book to energize business leaders and help them make the leap into Extreme Leadership. In fact, taking a giant “L.E.A.P” forward is exactly what Farber prescribes. What exactly is an extreme leader? One who cultivates Love, generates Energy, inspires Audacity, and provides Proof. In his exciting and innovative new business parable, The Radical Leap: A Personal Lesson in Extreme Leadership, Farber explores an entirely new leadership model, one in which leaders aren’t afraid to take risks, make mistakes in front of employees, or actively solicit employee feedback—all for the purpose of changing the world for the better. His book dispenses with the typical, tired notions of what it means to be a leader.

<map name="boxmap-p8"> <area coords="0,0,10000,10000" href="http://www.amazon.com/exec/obidos/redirect-home/compellingcom-20"> </map> <img src="http://rcm-images.amazon.com/images/G/01/rcm/120x240.gif" width="120" height="240" border="0" usemap="#boxmap-p8" alt="Shop at Amazon.com">

Great Links

FirstBackUp.com This is a great alternative to onsite computer backups. It enables you to backup your PC to a remote site, is very affordable and includes terrific customer service.

Shutterfly.com This is a digital photo processing site. Great pricing, service and product.

In This Issue

Humor

Case Study

Links

Other News

Case Study

Challenge: Darlene Smith, owner of Smith Exterminating near Houston, needed a professional piece to provide to a realtor. The realtor's program involved giving free pest control service to all his new home buyer customers. He requested a feature/benefit flyer from Darlene.

Solution: Using the company's colors of red & black, we were able to write, design, print and ship flyers in under 10 days to meet the realtor's deadline.

Get your copy of The Edge Up TODAY!

For more information or to order your copy of The Edge Up by June Van Klaveren, click here. Many companies report that they are using each chapter as the basis for customer service training.

Want to see other new projects from Compelling Communications?

Promotional Postcard for Earth & Wheel Pottery
Paul's Pest Control Brochure

If you wish to no longer receive The Edge Up newsletter, simply reply to this message with the word “Cancel” in the subject line. If you know of others who would like to receive The Edge Up newsletter, please forward this copy so they can subscribe. If you change your email address, please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter is published by Compelling Communications. As publisher, we disclaim any liability for the use of any information contained herein.


Compelling Communications, Inc.	Monthly Marketing and Customer Services Ideas from June Van Klaveren, Compelling Communications, Inc. -- April, 2004 You are receiving this newsletter because you subscribed to it. If you choose not to receive this free monthly newsletter, simple send an to that effect. If you have trouble viewing this newsletter through your email client, click here to go to the online link to this newsletter
To receive this eletter every month, click here.	Three Myths about PR & Marketing Sometimes we think we know what works and what doesn't when it comes to marketing. Here are six myths about PR and Marketing . . . to give you something to think about. Cute ads are memorable. That may be true -- but do you remember the product advertised by your favorite "cute" ad? Products and services sell themselves. Not always. People need a reason to buy your product or service and they need to be reminded! Any PR is good PR! NO! Good PR about your business will benefit you far more than bad PR! Just for Grins Top ten oxymorons from http://www.oxymoronlist.com/ 10. Pretty Ugly 9. Head Butt 8. Working Vacation 7. Tax Return 6. Virtual Reality 5. Dodge Ram 4. Work Party 3. Jumbo Shrimp 2. Healthy Tan 1. Microsoft Works Quote "It takes 20 years to build a reputation and five minutes to ruin it." -Warren Buffett	Book Review Radical Leap by Steve Farber The business world is ready for an entirely new approach to leadership, and Steve Farber has written the perfect book to energize business leaders and help them make the leap into Extreme Leadership. In fact, taking a giant “L.E.A.P” forward is exactly what Farber prescribes. What exactly is an extreme leader? One who cultivates Love, generates Energy, inspires Audacity, and provides Proof. In his exciting and innovative new business parable, The Radical Leap: A Personal Lesson in Extreme Leadership, Farber explores an entirely new leadership model, one in which leaders aren’t afraid to take risks, make mistakes in front of employees, or actively solicit employee feedback—all for the purpose of changing the world for the better. His book dispenses with the typical, tired notions of what it means to be a leader. <map name="boxmap-p8"> <area coords="0,0,10000,10000" href="http://www.amazon.com/exec/obidos/redirect-home/compellingcom-20"> </map> <img src="http://rcm-images.amazon.com/images/G/01/rcm/120x240.gif" width="120" height="240" border="0" usemap="#boxmap-p8" alt="Shop at Amazon.com"> Great Links FirstBackUp.com This is a great alternative to onsite computer backups. It enables you to backup your PC to a remote site, is very affordable and includes terrific customer service. Shutterfly.com This is a digital photo processing site. Great pricing, service and product.
In This Issue Humor Case Study Links Other News
	Case Study Challenge: Darlene Smith, owner of Smith Exterminating near Houston, needed a professional piece to provide to a realtor. The realtor's program involved giving free pest control service to all his new home buyer customers. He requested a feature/benefit flyer from Darlene. Solution: Using the company's colors of red & black, we were able to write, design, print and ship flyers in under 10 days to meet the realtor's deadline.
	Get your copy of The Edge Up TODAY! For more information or to order your copy of The Edge Up by June Van Klaveren, click here. Many companies report that they are using each chapter as the basis for customer service training.	Want to see other new projects from Compelling Communications? Promotional Postcard for Earth & Wheel Pottery Paul's Pest Control Brochure
	Contact us at 800-779-0067 or If you wish to no longer receive The Edge Up newsletter, simply reply to this message with the word “Cancel” in the subject line. If you know of others who would like to receive The Edge Up newsletter, please forward this copy so they can subscribe. If you change your email address, please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter is published by Compelling Communications. As publisher, we disclaim any liability for the use of any information contained herein.