Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc. -- March, 2004
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I'm asked about overcoming stage fright, a condition that affects
even the most seasoned speakers. Actually, stage fright takes root
in the "fight or flight" phenomenon of ancient times. Stage
fright may come and go, but it usually does not disappear permanently.
According to surveys, the number one fear is of public speaking. If
that applies to you, try out some of the ideas here.
on your own abilities
Imagine yourself visiting with friends.
about your purpose in being there - help the audience.
memorize your opening statement so you can recite it on autopilot
if you have to.
in the room at least an hour early if possible to check everything.
You can also schmooze with participants arriving early.
Concentrate on searching for current and immediate things that are
happening at the event that you can mention during your talk (especially
in the opening).
with people as they enter the room.
to relax your throat.
your legs are trembling, lean on a table, sit down, or shift your
a quick walk.
quick drinks of water. Don't drink alcohol or coffee or tea with caffeine.
notes around the stage area so you know you have a backup if you happen
to draw a blank.
isometrics that tighten and release muscles.
in the mirror. Check for unzipped zippers, etc.!
Look at the friendliest faces in the audience.
nervousness doesn't show as much as it feels.
At this site, you'll find uses for virtually
anything you can think of!
your copy of The Edge Up TODAY!
more information or to order your copy of The Edge Up by June
Van Klaveren, click here. Many
companies report that they are using each chapter as the basis for customer
to Great by
James C. Collins
completing Built to Last, Jim Collins was nagged by the lingering
question that he had been pondering since before Built to Last:
are there any mediocre companies that became great? Once he had
established his delimiters, he set out to collect data. Jim and
his research team spent over five years and studied every company
that made the Fortune 500 from 1965 until now-over 1400 companies-and
found only eleven companies had truly gone from mediocre to being
a long-term star. Then, they looked at why. Here's where it gets
studying these organizations, Collins and crew came up with some
really mind-stretching conclusions. One of the most interesting:
every good-to-great company has a "Level 5" leader during
the transitional years. However, a "Level 5" leader
is unlike strong leaders of our imaginings. All Level 5 leaders
have a mix of personal humility and professional will. Fanatically
driven to produce results, they are ambitious, first and foremost,
for the company-not for themselves. Ultimately, they do whatever
it takes to make the company great. A few of the other most useful
findings include something called The Hedgehog Concept, which
advocates breaking out of mediocrity with a single terrific product
or service; and Technology Accelerators, which encourages a fundamentally
diverse attitude and approach to technology.
put: this book is going to be talked about for years-it is so
solid in its findings, but written so superbly that you will practically
learn just by holding it in your hand. But don't stop there: I
guarantee that your copy will be as marked up with notes as mine.
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