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10 Tips for Direct Mail Success

BY jUNE vAN kLAVEREN

  • Color increases readership.
  • An envelop with the address typed directly on it is more likely to be opened than one with an address "sticker."
  • Address the mailing to a specific person, not "current resident".
  • Make an offer for a free inspection or a discount for service or a free report.
  • Repeat your phone number and address on every piece in the direct mail package.
  • Proofread everything three times!
  • Illustrations or photos of people increase readership and response rate.
  • Sending something "lumpy" will insure the envelope will be opened.
  • Make it easy for the recipient to contact you with a return, postage paid card or envelope.
  • Try to qualify leads by asking for information from the recipient on return postcards. Ask such questions as:
    • "Do you currently use a professional pest control service?" "What insects are currently a problem in and around your home or business?"

 

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email june@compelcom.com.

 

All of these free articles for reprint may be freely published in any e-zine, newsletter, newspaper, magazine, website, etc. as long as my name and bio remain in tact. Please send me a link when you run my work. Just be sure to NOT edit them in any way and to always INCLUDE the credit line at the bottom. Copyright laws apply!

 

 

 

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Compelling Communications, Inc., Manchester, MO 63011 -- 800-779-0067 - Email
Copyright 2009. Site updated July 28, 2009

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