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What do you do after a customers buys from you?
_by June Van Klaveren
I recently read this story and I believe there is an important business message hidden within it. There once were two old dogs on a farm that spent their days chasing every car that passed by. Day after day, week after week, month after month, year after year, they chased cars all day long. Then one day they actually caught one. At that moment one of these old dogs turned to the other and said, “Hey, we finally caught one of these things!! But what the heck do we do now?”As companies strive to make sales and keep their eyes on the prize, as they say, many are lacking a plan for what to do after they’ve finally “caught” customers. It’s not part of the formal business plan but it is vital to the growth and prosperity of the company. So here are some things to consider:
What do you do after a customer buys from you?
June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067, visit the website at www.compelcom.com or email firstname.lastname@example.org.
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