Blog regularly and often. According to HubSpot, companies who blog 11+ times a month had almost 3x the traffic that those who blogged 0-4 times! But the most important point . . . get started with a couple of blogs a month and then gradually increase the number if you can.
Does the thought of driving new traffic to your website appeal to you? What about converting that traffic into leads? Or establishing authority?
But does working closely with search engines and social media scare the #%$^& out of you? Well, I’ve got news for you! One of the most effective methods of accomplishing these three things is BLOGGING for business.
Just what is business blogging?Blogging is posting to your website’s blog content on topics relevant to your business. Blogging is NOT selling! And it’s NOT talking about just you and your company! It’s providing valuable, requested information to your readers.
There are plenty of blogs out there, but what we’re talking about here is a business blog. A business blog is a marketing platform that supports and encourages business growth. It covers topics in which you are an influencer or expert!
Why should we have a business blog? Remember the YellowPages? Blogging is as important to your business as the Yellowpages used to be! And it’s actually better because you can change and add to your blog as new opportunities arise whereas your YellowPage ad was the same the entire year! Plus it was more expensive than the cost of the time you’ll spend writing.
Remember going door to door to get leads? Blogging is a whole lot easier than that and more effective as well! According to Hubspot, 60% of businesses who blog acquire more customers. And blogging is the heart of all of your content marketing efforts and is fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
So you may be asking, what’s the down side of blogging? No doubt about it, blogging is a time consuming endeavor so if you don't have the time or skills to dedicate to blogging, you should seriously consider hiring someone to do it for you.
But what I blog about?The prospect of coming up with topics for your blog may be overwhelming but inspiration is everywhere. . . if you know where to look. Here are some places you can visit to get your creative juices flowing.
Compelling Communications serves service-related industries like the Professional Pest Control industry with expert marketing guidance and development. June Van Klaveren, the company's owner, has over 20 years experience at marketing and graphic design.