Facebook has become a staple in the marketing arsenal of pest control companies and rightly so. And keeping in touch with customers and prospects, getting your message out there and making a good impression on readers is why you use facebook. Right? But I’ve found three major mistakes pest control companies make and I’m sharing those and their solutions here.
1. Posting information about JUST your company or JUST pest control.
Why this is a mistake. People like variety and will tire of seeing your posts if the posts are completely self-serving.
THE SOLUTION. If you post once a day for five days each week, plan your posts with something like the following formula. Monday: Inspiration; Tuesday: Bug of the week; Wednesday: General (recipe, tips, hints); Thursday: About your company (video or photo); Friday: Humorous post.
2. Posting sporadically or just when you have something to post.
Why this is a mistake. If your posts appear irregularly, you will not remain uppermost in your readers’ minds and you’ll be forgotten.
THE SOLUTION. Create a schedule of regular posts, whether that means once a day for five days a week or three times a week. Stick with the schedule of regular interesting posts.
3. Posting inappropriate, offensive content.
Why this is a mistake. It pretty much goes without saying that if you post inappropriate content, you will offend readers. And that certainly should NOT be your facebook goal.
THE SOLUTION. Avoid posts regarding: politics, religion, profanity, off color jokes, rants, unprofessional behavior, discussion of negative dealings with customers or criticism of your competitors.
4. Using no graphics or videos
Why this is a mistake. Statistics show that the posts that get the most comments, likes and shares are those that include a picture or preferably, a video.
THE SOLUTION. Take photos of your technicians on the job for the two pest control posts each week or carefully choose relevant photos or graphics from some of the sites in my free report below.
BONUS: Email me a list of potential facebook post ideas!
So there you have it! If you need help with your facebook posts, give me a call 636-394-4148!
Compelling Communications serves service-related industries like the Professional Pest Control industry with expert marketing guidance and development. June Van Klaveren, the company's owner, has over 20 years experience at marketing and graphic design.