Compelling Communications

Helping Service Businesses Attract More Clients

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Monthly Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc.
February, 2003

"No duty is more urgent than
that of returning thanks."
Saint Ambrose (340 - 397) Italian religious leader


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Generate More Referrals the easy way!

When asked where new business comes from, most business owners admit that most of their new business comes as a result of referrals. But few have a strategy in place to continue generating those valuable referrals. Here is one of the best ways to generate referrals.

Little things make the biggest difference. When you provide more than expected, your customers will want to refer you to their friends and relatives. The smallest "more than expected" action is the hand written note or thank you note! it's unexpected. It shows you care and are thinking about them. It shows that you're organized and on top of details. It demonstrates that you went out of your way to do something nice. It's easy to show to co-workers and associates. It's easy and inexpensive and can be done every day.

When do you send thank you notes? Frequently, regularly and systematically! Send a thank you note to thank the customer for new business, for meeting with you, for calling to inquire about your service, for a referral you received or for any kind act someone has done for you.

Keep thank you notes on hand and ready to write at any time. Affix stamps to envelopes so they are ready to write, address and send.

Keep the note short, personal and heart-felt.

Try it today! Then let me know how it's working for you.

Case Study -

Challenge: RJM Contracting wanted more exposure in their target market.

Solution: Case studies were compiled, a logo and brochure developed, a CD Protocol Manual was assembled, a magazine article written and press releases submitted.

Results: RJM Contracting is pleased with the solutions provided by Compelling Communications and reports that the business continues to grow.

FREE Marketing Inspiration 2003 e-book.
Click here to download your copy of this free 135 page book full of marketing information. Free from Compelling Communications!

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©2002 June Van Klaveren. "Gems” newsletter is published by Compelling Communications. As publisher, we disclaim any liability for the use of any information contained herein.