Communications, Inc.

Monthly Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc. -- October, 2003

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We Receive What We Perceive!

Perception really is reality.

If your customers perceive you as professional, knowledgeable and capable, then that's what they'll expect to receive.

On the other hand, if they perceive you as less than professional -- then their expectations will be low!

Here are some tips to improve your customer's perception of you and your company:

  • If you are in a service business and drive a company vehicle - be sure it's clean and in good repair.
  • Approach every customer with a smile, even if you're talking to them on the phone.
  • Be sure all your marketing materials are first class and up-to-date. Nothing says "mediocre" like marketing materials printed on a home ink-jet printer!
  • Take time to answer your customers' questions,

If you have other tips for improving the perception of your company, them for a chance to win a free copy of The Edge Up.

Al Nucifora articles - great articles on marketing and business

Inside Direct Mail - the online version of this informative publication

New Look New Name
You've been receiving Marketing Gems from Compelling Communications and this newsletter is basically the same -- except for the name! It seemed logical to name the newsletter after my new book! So you'll find ways to get "The Edge Up" on your competition through both customer service and marketing.

The Edge Up Now Available

At last, my book, The Edge
, is here and for sale. It explains in an easy-to-read manner how to get "the edge up" on your competition with great customer service.

Here's what readers are saying:

"Never has customer service been so fascinating. This book schools all others in its genre. June delivers!"
Brian Uskokovich,
Account Executive, Banc of America Securities

To place your order and get free shipping, order before October 31. Go to and click on Order!



"The difference between the almost right word and the right word ... [is] the difference between the lightning bug and the lightning." -Mark Twain


In This Issue



Case Study

Tech Tips

Free Evaluation

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Case Study - IPCA Awards Program

Challenge: The Illinois Pest Control Association wanted a recognition program for those members who had made outstanding contributions to the association, the industry and their companies.

Solution: Along with the committee, Compelling Communications developed an awards certificate and poster that were presented to the four winners. Each award included a photo of the recipient with a summary of their contributions. This summary was written after interviews with each award winner. Compelling Communications also produces the quarterly newsletter for the Illinois Pest Control Association.



Want to see some of the other projects produced at Compelling Communications last month?

Manchester United Methodist Concert Series Postcard

Fall Follies Tickets

UPMA Website Updates

To make you smile

Click here!


Tech Tips

Imagine you're excited about your new super duper invention and you want to mail a sales letter to inform your prospects about it.

You check your contact manager and you're stuck... some of your records only contain phone numbers but no snail mail.

That's not a problem... just visit Google(TM) at: type in the phone number.

Bingo, Google offers a reverse-telephone lookup tool and displays the address right before your eyes.

Why pay for directory assistance when Google reverse telephone lookup is F R E E?


Need a free evaluation of your marketing materials?

Send your marketing materials to Compelling Communications, 512 Marie Lane, Manchester, MO 63011 (or fax to 636-394-6979) for a free evaluation.

If you wish to no longer receive The Edge Up newsletter, simply reply to this message with the word “Cancel” in the subject line. If you know of others who would like to receive The Edge Up newsletter, please forward this copy so they can subscribe. If you change your email address, please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter is published by Compelling Communications. As publisher, we disclaim any liability for the use of any information contained herein.