Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc. -- October,
this eletter every month, click here.
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We Receive What We Perceive!
really is reality.
customers perceive you as professional, knowledgeable and capable, then
that's what they'll expect to receive.
other hand, if they perceive you as less than professional -- then their
expectations will be low!
some tips to improve your customer's perception of you and your company:
- If you
are in a service business and drive a company vehicle - be sure it's
clean and in good repair.
every customer with a smile, even if you're talking to them on the phone.
- Be sure
all your marketing materials are first class and up-to-date. Nothing
says "mediocre" like marketing materials printed on a home
- Take time
to answer your customers' questions,
If you have
other tips for improving the perception of your company,
them for a chance to win a free copy of The Edge Up.
Nucifora articles - great articles on marketing and business
Direct Mail - the online version of this informative publication
been receiving Marketing Gems from Compelling Communications and this
newsletter is basically the same -- except for the name! It seemed logical
to name the newsletter after my new book! So you'll find ways to get
"The Edge Up" on your competition through both customer service
Edge Up Now Available
my book, The Edge
Up, is here and for sale. It explains in an easy-to-read manner
how to get "the edge up" on your competition with great
what readers are saying:
has customer service been so fascinating. This book schools all others
in its genre. June delivers!"
Account Executive, Banc of America Securities
your order and get free shipping, order before October 31. Go to www.TheEdgeUp.com
and click on Order!
difference between the almost right word and the right word ... [is]
the difference between the lightning bug and the lightning." -Mark
what you think
of this eletter.
Study - IPCA Awards Program
The Illinois Pest Control Association wanted a recognition program for
those members who had made outstanding contributions to the association,
the industry and their companies.
Along with the committee, Compelling Communications developed an awards
certificate and poster that were presented to the four winners. Each
award included a photo of the recipient with a summary of their contributions.
This summary was written after interviews with each award winner. Compelling
Communications also produces the quarterly newsletter for the Illinois
Pest Control Association.
to see some of the other projects produced at Compelling Communications
United Methodist Concert Series Postcard
make you smile
you're excited about your new super duper invention and you want to
mail a sales letter to inform your prospects about it.
your contact manager and you're stuck... some of your records only contain
phone numbers but no snail mail.
not a problem... just visit Google(TM) at: http://www.google.com/...and
type in the phone number.
Google offers a reverse-telephone lookup tool and displays the address
right before your eyes.
for directory assistance when Google reverse telephone lookup is F R
a free evaluation of your marketing materials?
marketing materials to Compelling
Communications, 512 Marie Lane, Manchester, MO 63011 (or fax to
636-394-6979) for a free evaluation.
you wish to no longer receive The Edge Up newsletter, simply reply to
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please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
is published by Compelling Communications. As publisher, we disclaim any
liability for the use of any information contained herein.