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Happy New Year!
from June Van Klaveren, Compelling Communications, Inc.
"So live that you wouldn't be ashamed to
sell the family parrot to the town gossip."
Will Rogers
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FREE Marketing Inspiration 2003 e-book.
Click here to download your copy of this free 135 page book full of marketing ideas from marketing experts throughout the country. Free from Compelling Communications!
Welcome
Welcome to our many new subscribers! Please feel free to forward this email to your friends and associates.
Three Marketing Secrets
Here are 3 New Year's commitments that can help keep your marketing focused!
1.
Commit to do it!
Lay out a calendar for the whole year and color code it according to your
marketing activities. For example, mark green on the dates you plan to
place ads, yellow on the dates you plan to send press releases and orange
on the dates you plan to do a direct mailing. Then keep this calendar
on your office wall where you can see it every day.
2.
Integrate your marketing!
Don't rely on
just one avenue for your marketing. Choose three activities that have
worked for you and one that you want to try this year. Allocate budget
for each.
3.
Track the results!
It does no good to spend thousands
on marketing if you don't track its effectiveness. Keep a log of why/where
new customer are calling. You'll be better able to see what works and
what doesn't so you can more effectively plan next year's marketing. Don't
draw the conclusion that direct mail, for example, doesn't work after
only one mailing. Give it a chance!
Use these 3 marketing tactics to make your advertising more effective and more profitable.
Case
Study -
Rottler
Christmas Decor
Challenge:
Rottler
wanted to increase their Christmas Decor business this year,
Solution:
Compelling
Communications developed the concepts and design for a large, four-color
direct mail postcard that was mailed to a targeted audience. This was
the only marketing effort implemented for the season.
Results:
Rottler's
Christmas decor business increased by approximately 80%! Click
here to see this postcard!
Need a free evaluation of your marketing materials?
Email to your marketing materials (or fax it to 636-394-6979) for a free evaluation.
Need Marketing Assistance?
Call Compelling Communications today at 800-779-0067 or visit our website at www.compelcom.com
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©2003 June Van Klaveren. "Gems” newsletter is published by Compelling Communications. As publisher, we disclaim any liability for the use of any information contained herein.