Marketing and Customer Services Ideas from June Van Klaveren,
Compelling Communications, Inc. -- August, 2004
The City of Manchester, MO had submitted an extensive Plan of
Intent to annex an area east of the city. The challenge was to
inform/persuade residents in that area of the benefits of annexation
though written materials. Many individuals believed that the only
benefit of annexation was free trash pickup.
We designed a two color, economical oversized postcard with a
compelling headline with photos providing the subtle message.
Information about public meetings was included on the back of
only thing that makes life possible is permanent intolerable
uncertainty - not knowing what comes next --- Ursula Guin
is no such thing as a Mass Mind. The Mass Audience is made
up of individuals, and good advertising is written always
from one person to another. When it is aimed at millions it
rarely moves anyone." -Fairfax Cone
night, Bill heard a knock at his door. He answered it and
found a six-foot cockroach there. The bug threw him across
the room, then left. The next night, the doorbell rang again.
The same cockroach slugged him in the stomach and left. The
following night, he was kneed in the groin and hit behind
Joe went to the doctor. He explained the attacks and added,
"What can I do?"
much," the doctor said."There's just a nasty bug going
the links to see samples of projects we've completed this past
Corp/First Green Brochure
This is a California company's first brochure. It represents the
company's services with photos and descriptive copy.
AmeriCare in Murfreesboro, TN is using this magnet as a promotional
device. It will be attached to the front of the Yellow Pages books
in the area.
Projektek requested the front end design of their new website.
is an information packed site designed to help you excel
in life. If you are an entrepreneur, educator and/or student,
this site has the information you need
site is a subscription based site, but if you regularly
need clip art or stock photography, this is a valuable
hires Compelling Communications
United Producers Formulators and Distributors Association
has hired Compelling Communications to conduct a survey of
its membership. The organization wanted to learn the opinions
of its membership on various topics from purpose to details
about its meetings. Results will be presented in August at
the Kansas City UPF&DA meeting.
Edge Up Being Used in Training Sessions
will be presenting a training session for Insects Limited
in July based on The Edge Up after each participant
has read the book.
to see what else we do?
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please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
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