10 Tips for Direct Mail Success for Pest Control Companies

by June Van Klaveren

• Color increases readership.
• An envelop with the address typed directly on it is more likely to be opened than one with an address "sticker."
• Address the mailing to a specific person, not "current resident".
• Make an offer for a free inspection or a discount for service or a free report.
• Repeat your phone number and address on every piece in the direct mail package.
• Proofread everything three times!
• Illustrations or photos of people increase readership and response rate.
• Sending something "lumpy" will insure the envelope will be opened.
• Make it easy for the recipient to contact you with a return, postage paid card or envelope.
• Try to qualify leads by asking for information from the recipient on return postcards. Ask such questions as:
  • "Do you currently use a professional pest control service?" "What insects are currently a problem in and around your home or business?"

All content herein, © 2000 Compelling Communications, Inc.