10 Customer Loyalty Tips

• Provide a "script" to those who answer the phone, so all callers will hear the same message.
• Return all phone calls as soon as possible.
• Make sure your employees know your top 10 customers by name.
• Provide communcation training for all techinicans so they can best represent your company when they speak to your customers.
• Produce a newsletter four times a year that explains the benefits of your service for your customers.
• Send a post card asking your customers to evaluate the service they received. Act immediately on areas that "need improving."
• Take an educational approach to communicating with your customers. At best, this is a non-pushing, relationship-building, helpful, consulting approach.
• Improve employee morale by holding regularly scheduled company meetings (including all employees) to talk about the good things that have happened with the company and its customers. This attitude is like to carry over to customers.
• Send "Thank you for your business" cards to all customers every Thanksgiving.
• Let your employees and your customers know that your ultimate goal is their success.

All content herein, © 2000 Compelling Communications, Inc.