10 Tips for Better Yellow Page Ads
only one large graphic - your logo or a photo.
other logos (NPCA, state associations, Sentricon, MasterCard, etc.) to be
as small as possible.
your main benefit in the headline.
copy to 5-7 bullets covering your benefits.
ads can work as well as large ones IF your company is well-know and IF you
have a cleanly designed ad.
one of the following strategies when writing a headline:
words that sell: free, new, you, your, how, what.
your claims with guarantees, warranties, free offers, testimonials.
it simple. Leave plenty of blank space around your type and graphic.
the directory that covers your geographical service area.
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Copywright 2006. Site best viewed with Internet Explorer 5.0 or later - Site updated
May 5, 2006
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