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of the least expensive marketing methods really work!
June Van Klaveren
of my clients are small and mid-sized businesses with limited
marketing budgets who are looking for the silver bullet in
marketing. . .something they can do for little money that
will bring in big returns. They talk about direct mail campaigns,
buying mailing lists, placing ads and lots of other ideas.
. .all of which have some merit.
But when it comes to low cost, high response, there are two
strategies that seem to work in nearly any industry - letters
and press releases. This month, we'll focus on letters. Next
month, watch for the details about press releases.
Letters attract attention
the frequency of email today, the written, personalized letter
has become rare and, in doing so, has also become more effective.
There are a couple of things to remember, however, when planning
a letter campaign.
Use a formal letter format with date, inside address and
salutation such as "Dear Jim." Avoid sending letters
starting "Dear Customer" even though these may
be cheaper and faster to do.
your content before you begin.
Use a headline that describes the main benefit of the subject
of the letter.
write the body of your letter, starting with the most important
Include a call to action near the end of your letter. What
do you want the reader to do after they read your letter?
Call? Write? Visit your website?
the letter! Granted, if you're mailing out thousands of
letters, personally signing them won't be practical. But
you can print your signature on the letter in a different
color to make it look signed.
the address printed directly on the envelope instead of
using adhesive mailing labels. Letters are more likely to
be opened if they look personalized.
Van Klaveren, owner of Compelling Communications, helps her clients
attract and keep customers. To contact her, call 800-779-0067 or
All of these free articles for reprint may be freely published in any e-zine, newsletter, newspaper, magazine, website, etc. as long as my name and bio remain in tact. Please when you run my work. Just be sure to NOT edit them in any way and to always INCLUDE the credit line at the bottom. Copyright laws apply!
Compelling Communications, Inc., Manchester, MO 63011 -- 800-779-0067 - Email
Copywright 2006. Site best viewed with Internet Explorer 5.0 or later - Site updated
May 5, 2006
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