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Your Birthday Obligation
_by June Van Klaveren
At any occasion such as Valentine's Day, birthdays & anniversaries, we tend to feel obligated to buy a gift or send a card . . . many times out of sheer obligation, nothing more. I'll bet you men out there would be in deep doo-doo if you forgot birthdays and anniversaries of your families!
Do we treat our customers with the Birthday Obligation? In other words, do we wait to thank them until an "occasion" arises?
A quick "thank you" during "off holiday" times of the year means a lot. Don’t just send a thank you note after a sale or at holiday time because you feel obligated and because you feel it's expected.
If you really are looking for loyal customers, then veer away from the "Birthday Obligation” mindset. Everyone loves a surprise, even your customers and employees. Appreciate your customers every day. Here are some ideas:
Keep in touch. Let your customers know what you're up to, what's new at your company, what new services you provide.