As I review various pest control practices, I notice that the largest and most successful independent pest control companies have a squeaky clean image. They look successful!
The three image-makers or breakers for pest control companies include:
1) Vehicles.Now, I ask you, would you hire a company whose trucks and employee looked like the one I described above? Obviously SOMEbody hired the company but they probably think that all pest control trucks look like that. It certainly doesn’t speak well of the company or of the pest control industry.
Be sure your vehicles are clean, dent-free and that your technicians are clean and neat.
2) Uniforms. Maintaining a clean appearance while inspecting a crawl space and other dirty places is a challenge. The answer is to carry a couple of extra sets of clothes in the truck so the technician always looks clean and neat when meeting customers. Uniforms don’t have to be expensive; a nice polo shirt sporting the company logo and khaki pants look professional.
3) Marketing materials. Have you updated your marketing materials lately? If your address has changed, avoid writing or stickering over the old address. Printing is not that expensive now, so review the materials for other changes that need to be made and reprint the piece.
How’s your image? Here’s what you can do now. . . .do an image inventory! Need help? Email here for a free pest control image inventory sheet that can be duplicated and should be used at least monthly.