Company #1 promises, “We can grow your business by 25% a year. No one else can do that, so you should hire us.”
By contrast, Company #2 says, “Tell us more about your company, your customers, and what you want to accomplish so we can tailor our efforts to your specific situation.”
There’s no question which company John should hire: Company #2 clearly wants to understand what makes his company tick, help him meet his marketing goals and make the relationship successful.
But how can he maximize the value of your new marketing/design company?
Here are 10 strategies to jump-start a new relationship with a marketing/design firm and help ensure success.
1) Be specific about who your audience is. For a pest control company to say, “Anyone in Our City USA” doesn’t really describe the audience. A better answer is, “Owners of single-family homes valued over $250,000 in the 99999 zip code.”
2) Know the results of your past marketing efforts. Review the results of your past marketing activities and be prepared to show your data to your marketing/design agency as important input to future marketing efforts.
3) Present the problem you want solved and let the company pitch its solutions based on your audience, budget and goals.
4) Give the company what it needs up front. Ask, “What do you need from me to get started?” Your marketing/design company will need, for example, a signed agreement, a deposit and your company’s logo files.
5) Be clear about your budget. Even if you have no idea how much marketing should cost, be able to state a dollar amount that you’re willing to spend to achieve the results you’re seeking. Then, the company can suggest economical strategies within your dollar limit.
6) Agree to a deadline for every project. “ASAP” or “yesterday” are not deadlines. Ask the marketing/design company how long your project will take to complete and hold the company to the date.
7) Supply high- resolution illustrations, logos and photos to your marketing/design company.
8) Know what you like and show examples to the marketing/design company.
9) Provide error-free content to the company at the start of a project, and carefully scrutinize all proofs before a marketing piece goes to print. Most marketing companies and designers have a clause in their agreements to the effect that if a mistake is discovered after the client approves the proof, it’s not the responsibility of the marketing company.
10) Be sure to track results to measure success. The marketing/design company will want to develop subsequent projects based on a clear understanding of how the first assignment “pulled” for your company.
Interested in learning about working with Compelling Communications for your marketing efforts? Email us or give us a call today for your FREE 30-minute marketing consultation. 800-779-0067.