I’ve recently attended a couple of such events and collected cards from a few people that I intended to follow up with, i.e. dropping the "F-Bomb". One of my goals is to become better at follow-up and actually DO IT! As I contemplated the best way to do this, it occurred to me to make a list of ways to follow up and, of course, that list has become this article. So here are 12.5 things to do to follow up after a networking event (or any time you meet someone new).
- At the meeting, mark the business cards of at least four people you want to get to know better.
- After the meeting (the same day), write a “pleased to meet you” email inviting the person to meet for coffee or lunch to get to know each other better.
- Schedule three (or more) appointments on the same day at the same location. Then as one appointment ends, introduce the next appointment to the one you’ve just finished.
- Bring something to give each person. (I give a copy of the book I wrote.)
- Bring a summary about you and your company explaining the kind of contacts you want to make.
- Take notes throughout the meeting of things you want to remember about the person.
- Ask the question, “How can I help your business?”
- Focus on the other person and ask questions to learn more about them.
- Avoid talking about yourself and your business.
- Offer some information of value to the other person, i.e. a referral, offer to send links to web sites that would help them.
- When you return to the office, write a personal, handwritten note thanking the contact for their time they spent with you.
- Follow up after the coffee/lunch meeting with an email or phone call a few days later.
- Add the person to your database to receive your e-letter. (You do have one, don’t you?)
- Watch and listen for people who you can connect your contacts with and become a resource to your new contacts!
- And finally. . .Pick up a copy of Michael Maher’s book “7 Levels of Communication” for more tips on improving your networking, follow up and become a member of the Generosity Generation! It’s all about helping the other person!
If you are an editor or publisher of a publication and would like to use this article, please do so! Just be sure the following line goes with it and that you don’t edit the story in any way. (And it would be nice if you emailed a copy of the article in the publication once it’s created!)
June Van Klaveren, owner of Compelling Communications, helps her clients be known, be heard and be seen through dynamic marketing material creation