Think about what you do with business cards you receive. Do you put it in a pile in your desk drawer or toss it into the trash? Obviously, you don’t follow up with the folks whose cards you trash or tuck into a drawer.
Want a card that makes a long-lasting impression?
- Have a custom designed business card created. Don’t get sucked in by “free” or inexpensive online business card offers. Design a card that represents your business and your brand. An original, unique card will help you stand out and be remembered!
- A card with a nice “feel” will be kept. Some business cards feel more important. They are printed on heavier paper, plastic, or even wood a bit thicker, with paper that’s smoother, softer, or maybe even textured.
- Print something on the back of the card like . . .your tagline, your service list, or information about your products, a gift certificate or offer for more information. I like to leave the bottom half of the back of the card blank to allow space for notes.
- Consider a unique shape. Round corners, die-cut shapes all contribute to a memorable card. Try to keep the card within the standard size of 2×3.5”. A card that folds out will also carry lots more information and becomes a mini-brochure.
Here’s what you can do now. Scan your card and email it (firstname.lastname@example.org) to me and I’ll give you a five-point evaluation of the card – FREE!
June Van Klaveren helps her clients attract and keep customers. She can be reached at 800-779-0067 or through her web sites: www.compelcom.com or www.howtomarketpestcontrol.com.