According to Yodle‘s recently released First Annual Small Business Sentiment Survey, 42% of small business owners said they are worried about finding new customers, making it their #1 overall concern. Yet, despite small business owners’ concerns about effectively marketing their businesses, many are not making the necessary investments. While the consequences of inaction may seem small now, they will only become greater in the future.
Here are some tips:
1) Evaluate your marketing successes and failures from 2013. Eliminate what didn’t work and in 2014, ramp up what was successful.
2) Develop a realistic, forward-thinking marketing budget. Make this the year that you write a flexible budget to allow for new marketing opportunities. Be sure to give your business the flexibility to try out new marketing opportunities and ideas to see if they work.
3) Build or enhance your web site. Make your website a priority this year whether you’re just building your website now or looking to improve the one you have. Have it evaluated by an expert who can make suggestions for improvement or change.
4) Review how your company is listed in various online directories. Most of these listings are free and they should include a live link to your web site as well as accurate contact information.
5) Monitor review sites and respond to ALL reviews, positive or negative.
6) Create a social media presence. Assign social media to someone in your business who can consistently post and monitor responses.
7) Monitor. Measure. The Yodle survey found that more than half (56%) of small business owners do not measure results of their marketing. This means that those small business owners have no way to determine how well their marketing is doing. Return-on-investment should be the key factor by which you measure your marketing efforts.
For more marketing tips and ideas for your pest control company, contact the author at 800-779-0067 or email firstname.lastname@example.org – or visit www.HowToMarketPestControl.com.