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Being in marketing/design, I am amazed at how companies fail to display a consistent look in their marketing.
I recently worked with a company who did not have a copy of their logo to use on their project. I, therefore, mocked up their logo to approximate the way it looked on the sample I received. The mock-up was just that – a rough representation of the logo to hold the place of the actual logo. The client decided he liked my mocked up version and opted to use it instead of the actual logo. Granted, I think I did a good job of mocking up his logo – but it definitely isn't consistent with his other marketing efforts.
Your logo should be a recognizable representation of your brand and its integrity should be treated with respect. When your logo is clearly and consistently applied across all channels, the strong consistent look reinforces your identity.
Every piece of marketing material should be like a member of the same family, looking similar to all the other members in the family.
Keep it consistent
Your logo must be consistent in the following four ways wherever it’s used.
I’m giving you a checklist of all places your logo might be used along with a table for you to evaluate each occurrence of your logo according to the criteria listed here. Click here to download your checklist.
Need help with a new or enhanced logo? Click here to see samples of logos I've created, Give me a call. 800-779-0067 for your free 30-minute call!
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