Do they really work or just aggravate the listener?
If you’re like me, you’re probably tired of political TV commercials that seem to run every 10 minutes! Just discovered a cool site where you say how you feel about the issues, and they recommend what candidates support what you believe. Gives you a voter's guide for your area.
I conducted an informal survey on Facebook and found out that NO ONE who responded has ever changed their mind about who to vote for based on political TV ads. So, in reality, the dollars spent on this type of advertising are WASTED! They serve to aggravate people, not convince them to vote a certain way.
There are 10 purposes of any kind of advertising but to aggravate the recipient of the message is NOT one of them! What is the purpose of your advertising?
- Arouse interest.
- Build goodwill.
- Counter competition.
Well, folks, I’m sorry to tell you that advertising doesn’t sell! It starts the process of developing a relationship with the audience. I encourage you to read the blog article here that goes into detail about this.
Below are some quotes from this post that I think are worth considering – in case you don’t click over to this site.
Seth Godin, in his book Purple Cow, says that a company must be Sensational! He defines Sensational as seven distinct qualities a business (and the people who make it up) must aspire to embody. To be Sensational, we must be 1) fun, 2) unique, 3) interested, 4) a risk-taker, 5) visible, 6) credible, and 7) spreadable.
So, the truth is, advertising does not sell products or services (or political candidates). Advertising helps Sensational companies with Sensational ideas that offer Sensational experiences to their customers and build relationships with their prospects and customers.
Advertising and marketing are merely the vehicles through which Sensational companies can begin relationships with the people who want what they have to offer, relationships that can blossom into customers for life. Customers who pay more, stay longer and refer repeatedly.
Thank you for staying with me on this rant! But you see, I believe advertising CAN work – if it’s done right!
So if you'd like your advertising and marketing to be done right, call me now (800-779-0067) or email to schedule your free 30 minute marketing consultation!