- Blog regularly and often. According to HubSpot, companies who blog 11+ times a month had almost 3x the traffic that those who blogged 0-4 times! But the most important point . . . get started with a couple of blogs a month and then gradually increase the number if you can.
- Use mind maps to develop topics and outlines. What’s a mind map? Click here.
- Include data but always acknowledge the source with a link.
- Develop an email list of followers
- Send links to your blog to your mailing list.
- Post links to your blog on social media
- Multipurpose blog content. Break down your blog into 20 individual points and post one every business day on your favorite social media platform.
- Break up long text with subheads, spacing and bullets to make it more scannable.
- In order to help your blog articles rank higher in search results, your keyword should appear in all of the following: “On-Page” SEO areas: URL, Page Title, Section Header, Subheaders, Main Content, Image ALT Text, and Meta Description.
- Use photos, illustrations to give your blog post eye appeal. Include the title of the blog in the illustration in case someone shares it with a link back to your post.
- Include a form on your blog where readers can subscribe to your emails.
- Promote blog.
- Add a Call to Action at the end of EVERY blog post!
Here are 13 tips for a more successful blog!
Does the thought of driving new traffic to your website appeal to you? What about converting that traffic into leads? Or establishing authority?
But does working closely with search engines and social media scare the #%$^& out of you? Well, I’ve got news for you! One of the most effective methods of accomplishing these three things is BLOGGING for business.
Just what is business blogging?
Blogging is posting to your website’s blog content on topics relevant to your business. Blogging is NOT selling! And it’s NOT talking about just you and your company! It’s providing valuable, requested information to your readers.
There are plenty of blogs out there, but what we’re talking about here is a business blog. A business blog is a marketing platform that supports and encourages business growth. It covers topics in which you are an influencer or expert!
Why should I have a business blog?
Blogging is as important to your business as the Yellowpages used to be! And it’s actually better because you can change and add to your blog as new opportunities arise whereas your YellowPage ad was the same the entire year! Plus it was more expensive than the cost of the time you’ll spend writing your business blog.
Remember going door to door to get leads? Blogging is a whole lot easier than that and more effective as well! According to Hubspot, 60% of businesses who blog acquire more customers. And blogging is the heart of all of your content marketing efforts and is fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
But what should I blog about?
The prospect of coming up with topics for your blog may be overwhelming but inspiration is everywhere. . . if you know where to look. Here are some places you can visit to get your creative juices flowing.
So you may be asking, what’s the down side of blogging? No doubt about it, blogging is a time consuming endeavor so if you don't have the time or skills to dedicate to blogging, you should seriously consider hiring someone to do it for you.
TODAY'S ASSIGNMENT: Make a list of possible topics for your business blog!
Watch for my next post about business blog tips you can use NOW!
Call today if you need someone to help with YOUR business blog! 8636-394-4148
You may spend a considerable amount of time creating marketing content for your blog, your social media posts, your advertising, etc. but there’s a strategy you can use to save marketing time. It’s called multi-purposing content!
What is that, you say? Multi-purposing content means using the same content with enhancements in a multitude of ways and places. Here are some examples.
Do you repurpose your content? If so, email and let me know how it works!]Give me a call (636-394-4148) or email!
Is it time to outsource your marketing? Read this list and find out!
Writing a blog may be a daunting thought but the most difficult part is coming up with a topic! I’ve done that work for you here and am happy to present a list of 51 Blog Topics for Pest Control Companies.
Do you blog?
If not, think about it as a way to 1) get information out to your prospects; 2) increase traffic on your web site; 3) become the local “expert.” Blogs for pest control companies can be extensions of your web site and serve to help people get to know you, your company and what you do.
So choose a topic and write about it today! And if you absolutely HATE writing, give me a call and I’ll write it for you! (800-779-0067)
For small business owners, the continual challenge of keeping the customer pipeline full and coming up with new strategies and techniques can be daunting. I’ve put together this list of 20 ways to attract clients to your company. You may be using some of these already, but experiment with the ones you haven’t tried!
You’ve probably spent a ton of money to win the customers you have. But you may be overlooking a treasure chest of business potential in your own customer list or database. Your existing customers are a resource that needs constant nurturing; if you do it systematically, you will power up your sales and profits to a degree that can be absolutely astonishing. The cost of nurturing, compared to the cost of going out after new customers, is much lower!
After 17 years in business, I don’t understand why many business people don’t recognize the importance of their customer list or database.
Here’s what you can do to keep in touch with customers. (Remember, the key is regularity!)
June Van Klaveren owns Compelling Communications, Inc. where she helps companies market their products and services. If you publish a publication and would like to use this article, you are free to do so with the above credit line.
Most small companies grow through referrals that just happen for a variety of reasons. . . which led me to think about what makes a company or a person referable. Then a discussion at a MasterMind St. Louis meeting brought my thoughts together with others so I’d like to share here the three main things that make a person or a pest control company truly referable!
Why should people use your company as opposed to your competitor? Are you the best at what you do? Is your customer service top notch?
One of my favorite exercises is the 10 Reasons List. Every company should have one! Your 10 Reasons become the basis of all your marketing with each "reason" having the potential of basing an ad, an email, social media posts or a commercial around it.
If you were to compile a list of 10 reasons your customers do business with you, what would you add to the list? Your 10 Reasons List should include benefits of doing business with you, and only you. Your list should NOT include anything that your competitors can also claim.
It's getting difficult, isn't it? And to make it more difficult, the list should NOT include features of your service, but only benefits!
Want to see an example of a 10 Reasons List? Click here!
Send me your 10 Reasons List and I'll give you feedback -- for free!
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