20 Ideas to Spur your Marketing for 2012 November 14th, 2011 | Author: JuneV People call in frustration that everything they’ve tried in marketing their business has failed. “What can I do,” they ask. Here is a list of marketing ideas to try. Remember, there are no guarantees in marketing. The economy, the weather, the competition, the area of the country, the call for the product or service — all these impact the growth of your business.
Take a look at these ideas and plan to do at least three in 2012.
1) Mail postcards on a regular basis to the SAME mailing list so the recipients see your company name repeatedly. Be sure they are eye-catching and carry a good offer and are mailed to the right list of prospects. If you’re looking for a list company, try SalesGenie.com or InfoUSA.com. They are the same company, just different divisions.
2) Set your company up on social media — FaceBook (with a business page) and LindedIn. LinkedIn is more of a networking group where you can exchange ideas with others in or out of your industry. It’s also a great place to read what others are saying about a variety of topics through groups you can join.
3) Develop a keep-in-touch program. Millions of dollars are spent trying to get new customers when current customers often are slighted. Your current customer base is your most valuable asset so it’s important to keep in touch with them. Send an emailed newsletter — or send an article of interest through snail mail.
4) Thank your current customers. Handwritten thank you notes are a lost art and are rarely sent, so send thank you notes to your customers three or four times a year.
5) Support your community. Sponsor a ball team, church, school or community event through a variety of means.
6) Give away a service or product. Watch for a charitable group to which you could contribute and make it part of your marketing budget each year. Charitable contributions are tax deductible — so find your favorite and contribute money, products or services.
7) Hold seminars or workshops to educate your customers/prospects about your business. We often forget that others don’t know as much about our business as we do, so it’s helpful to hold open houses or educational events for clients and prospects.
Network at BNI, Chamber of Commerce meetings, networking events, Rotary Clubs, Kiwanis Clubs and other business organizations.
9) Make presentations to local groups about your business — giving plenty of helpful tips and hints that people can actually use.
10) Talk to a marketing person once in a while just to bounce ideas off. It helps to talk to a third, objective person.
11) Go to a seminar or educational meeting about marketing. Spent time before and after the meeting networking with others and sharing ideas.
12) Evaluate your business card. Does it speak for your company? Project a professional image? Is it memorable.
13) Evaluate your web site. Again, does it speak well for your company and project a professional image. Is it easy to navigate? Is it full of useful information? Is it changed on a regular basis? To keep your web site fresh and encourage frequent visitors, continually ad useful information.
14) Hold a customer service training meeting with your staff because customer service is an important part of marketing. If your staff (and you) doesn’t project a helpful, pleasant attitude, your financial statement will soon reflect your poor customer service.
15) Hire a business coach who can help you through the aspects of your business that are holding you back or that you procrastinate about.
16) Join a Master Mind group for the same reason. Choose carefully the members of your group so they are all nearly the same sized businesses with the same challenges.
17) Learn to MindMap to solve problems and think through issues. Inspiration.com is my favorite; you can download a trial copy. You’ll be sold on it when you start brainstorming ideas about virtually any topic.
18)i Create a relationship wth a local publication or trade journal and send them story ideas on a regular basis.
19) Create a press release when someone newsworthy happens within your company. Or write a short feature story about a problem that your company solves, providing valuable information. Don’t make it a “commercial” or it won’t be printed for sure!
20) Use a promotional item that will be viewed of some value. Most companies use things like imprinted pens, mouse pads or colorful coffee mugs that will remind people of your company.
June Van Klaveren owns Compelling Communications, a company dedicated to helping clients get and keep customers. She may be contacted at 800-779-0067 or firstname.lastname@example.org.