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October 11th, 2011 | Author: JuneV

Halloween is a perfect holiday for pest control companies to observe and have fun with! Here are some promotional activities:

1) Arm each technician with a Halloween giveaway to leave behind after service. Ideas: Candy roll w/custom imprinted wrapper, pumpkin magnet with your company contact info, key ring flashlight, imprinted trick or treat bag, reflective shoe stickers, Halloween yo-yo, bone pen, LED safety lights, imprinted bag of plastic bugs. All of these items can be customized with your name, number, etc.

2) Award a prize for the best decorated desk, cubical or office.

3) Donate Halloween candy to a food pantry in your area.

4) Hold a pumpkin carving contest for employees and customers.

5) Serve a Halloween breakfast for employees and customers.

6) Post on your social media “boo facts” about bugs in the days leading up to Halloween.

If you have other ideas, let me know!!

June Van Klaveren owns Compelling Communications, a company that helps pest control companies market their services. Call and say “Boo!” at 800-779-0067. Visit the website at www.compelcom.com.

_You decide to attend a networking event and go on line to register when you see the list of people who plan to be there. As you review the list, you notice that there is a website link associated with each registrant. You intend to check those out some time before the event.

Time passes and the day arrives but you haven’t taken the time to see who’s going to be there and learn about them. “I’ll just introduce myself and we’ll see where it goes,” you say to yourself.

What a surprise it is when several different people walk up to you and express an interest in your company and seem to already know all about you. How do you feel at this point? Impressed and flattered that they took the time to get to know you? Offended because they’ve checked you out?

I’m sure you’ll feel impressed and flattered! Remember this feeling! That’s how you can make folks you meet feel just by spending a little preparation time. Knowing something about the person automatically opens the door for conversation and enables an immediate connection, the first step in developing a relationship.

So the next event you attend a networking event, try to find out who is going to be there before hand so you can prepare to impress!!

June Van Klaveren helps her clients attract and keep customers. She can be reached at 800-779-0067 or through her web sites:
www.compelcom.com or www.howtomarketpestcontrol.com.This article may be reprinted with permission in your newsletters, magazines, or web sites.