Plan the garden
Plan the garden space, layout, shape, sun or shade, and size. Determine the goals of the garden – vegetables or flowers or, perhaps, a barrier between you and unattractive landscape.
Plan the marketing
Examine the goals of your marketing. Then take a look at the methods of achieving these goals. Develop your budget and choose the methods that fit your budget and that work for others in your industry.
Research the garden
Research native plants that will grow well in your soil and explore places to purchase those plants.
Research the marketing
Who will be your customers – their demographics, interests and location? What will be your budget and how will you spend it?
Prepare the soil
Creating a garden is not an easy task, especially when it comes to removing sod, brining in top soil, tilling it, fertilizing and mulching. Just ask my trusted gardening company, Potager Gardens!
Preparing to market
Be sure to have your marketing materials and web site created before you actually begin to market. Work with your graphic designer (Compelling Communications?) to craft your message to best grow your business.
Plant the garden
Lovingly, plant your selected specimens in your newly prepared soil.
Plant your marketing
Begin to contact prospects and publicize your business according to your plan.
Nurture your garden
Water and feed the plants as you place them in the earth. Pull any weeds that spring up and watch for evidence of pests like rabbits. Pull weeds and treat the garden with an animal repellent.
Nurture your customers
Nurture your customers by keeping in touch with them after the sale. Remember that your biggest asset is your current customer base. If you’re working with a customer that doesn’t seem to “fit” with your personality or philosophy, kindly request that they use one of your competitors.
Harvest your garden
Whether you planted flowers and ornamentals or vegetables, one of the most rewarding aspects of gardening is harvesting what you planted.
Harvest your business
Harvest in your business is, as you might expect, taking the checks to the bank.
So there you have it. . .similarities between gardening and marketing your business!
Happy gardening and happy marketing.
Here’s what you can do today:
Choose any one of these categories to examine your business in detail. Then if I can help, contact me at 800-779-0067