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20 Ways to Keep in Touch with Current Customers

7/29/2014

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You’ve probably spent a ton of money to win the customers you have. But you may be overlooking a treasure chest of business potential in your own customer list or database. Your existing customers are a resource that needs constant nurturing; if you do it systematically, you will power up your sales and profits to a degree that can be absolutely astonishing. The cost of nurturing, compared to the cost of going out after new customers, is much lower!

After 17 years in business, I don’t understand why many business people don’t recognize the importance of their customer list or database.  

Here’s what you can do to keep in touch with customers. (Remember, the key is regularity!)
  1. Thank you notes
  2. Newsletter
  3. Email
  4. Phone call
  5. E-blast
  6. Survey
  7. Gift
  8. Cards
  9. Notes
  10. Birthday message/card
  11. Catching up over coffee, lunch or dinner
  12. Formal meetings once a month
  13. Sending the latest joke, funny video or new music release
  14. Radom Email about latest events or news that could affect them or their business
  15. Postcard
  16. Video chat
  17. Hand written note
  18. Facebook
  19. How was your week phone call?
  20. Quarterly catch up or phone call on what is working well and what can we improve on
Do you keep in touch with your customers in some way not listed here? Email me and let me know!
June Van Klaveren owns Compelling Communications, Inc. where she helps companies market their products and services. If you publish a publication and would like to use this article, you are free to do so with the above credit line.
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The secrets to more referrals

7/24/2014

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Most small companies grow through referrals that just happen for a variety of reasons. . . which led me to think about what makes a company or a person referable. Then a discussion at a MasterMind St. Louis meeting brought my thoughts together with others so I’d like to share here the three main things that make a person or a pest control company truly referable!

CHARACTER TRAITS
  1. Trustworthy: prove you’re someone to be trusted.
  2. Generous: be willing to help others without expecting anything in return.
  3. Honest: never lie or ‘stretch’ the truth.
  4. Dependable: do what you say you will.
  5. Appreciative: express your appreciation for anything someone does for you.
  6. Compassionate: go the extra mile to understand special circumstances in your clients’ lives.
  7. Responsive: be easily accessible and return phone calls promptly.
COMPETENCE
  1. Knowledge
  2. Experience
  3. Certifications & degrees
  4. Skills
COMMUNICATION
  1. Keep clients updated on the progress of the project.
  2. Let clients know your complete menu of pest control services or products.
  3. Followup after service calls and meetings .
Can you add something to this list? Please let me know what you do to be referrable.
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    These articles may be freely published in any e-zine, newsletter, newspaper, magazine, website, etc. as long as my name and bio remain in tact. Please send me a link when you run my work. Just be sure to NOT edit them in any way and to always include this credit line:
    June Van Klaveren owns Compelling Communications, a company that helps clients attract and keep customers. She can be reached at 800-779-0067 or through the web site www.compelcom.com

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