January 31st, 2011 | Author: JuneV If you’re like a lot of small businesses, you may not have a marketing plan in place for 2011. It takes some time but without it, your 2011 probably won’t be as successful as you want. Here are 10 ways to get your marketing ducks in a row!
1) Decide on a marketing budget total for the year. Without a budget figure, it’s impossible to create a realistic plan.
2) Determine how much additional revenue you’ll need to reach the break-even point with your marketing.
3) Determine how much additional revenue you’ll need in order to reach your financial growth goal.
4) Evaluate the effectiveness (or lack thereof) of the marketing strategies you used in 2010. Scrap the one(s) that did not at least break even and plan to repeat the ones that worked.
5) Decide who you want to reach with your marketing. You can’t go after everyone, so TARGET, TARGET, TARGET.
6) Plan to contact your current customers at least 4-6 times a year. They already know, trust and like you but chances are, they are not aware of everything you do or sell. Create a “keep-in-touch” program for current customers.
7) Make a marketing calendar that includes everything you’ll do marketing-wise each month. Include networking meetings, mailings, emailing campaigns. . .everything listed in your plan.
Assign a budget amount to each activity. Be realistic here because marketing plan execution can cost more than estimated.
9) Plan to track the origins of all business so you can accurately evaluate your marketing activities and change course if necessary.
10) Delegate the execution of your marketing plan to someone who is versed at efficiently creating what you need! (Compelling Communications executes marketing plans and creates the elements necessary to grow your business — creatively and cost-effectively.)