What is that, you say? Multi-purposing content means using the same content with enhancements in a multitude of ways and places. Here are some examples.
- Say you’ve created a list type article like this one. Go back to that article and create a blog post for each of the items on the list.
- Create a slideshare deck. Interesting statistics, meaningful quotes, and actionable advice can make for effective slides, and the resulting presentation can offer an easy-to-read recap of your original content. Consider posting your slide decks on Slideshare.com for extended exposure to your content like this one.
- If your content tells how to do something, consider an instructographic on Pinterest. The word itself is a combination of instruction and graphics. Here’s an example.
- Refresh or republish old content. As I look over the hundreds of articles I’ve written in the past, I can see where many are still relevant with just a few minor updates.
- Repost on social media. Simply posting information a second time on social media can catch a different audience that may not have seen the original post.
- Republish a blog post as an eblast article to your customers.
- Expand your post into an ebook that you can offer if someone signs up for your mailing list on your site – or sell it on Amazon!
- Create a podcast or video about a blog post.
- Host a webinar on a topic you’ve written about. Solicit the help of an expert whom you can interview about the topic.
Do you repurpose your content? If so, email and let me know how it works!]Give me a call (636-394-4148) or email!