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Being in marketing/design, I am amazed at how companies fail to display a consistent look in their marketing.
I recently worked with a company who did not have a copy of their logo to use on their project. I, therefore, mocked up their logo to approximate the way it looked on the sample I received. The mock-up was just that – a rough representation of the logo to hold the place of the actual logo. The client decided he liked my mocked up version and opted to use it instead of the actual logo. Granted, I think I did a good job of mocking up his logo – but it definitely isn't consistent with his other marketing efforts.
Your logo should be a recognizable representation of your brand and its integrity should be treated with respect. When your logo is clearly and consistently applied across all channels, the strong consistent look reinforces your identity.
Every piece of marketing material should be like a member of the same family, looking similar to all the other members in the family.
Keep it consistent
Your logo must be consistent in the following four ways wherever it’s used.
I’m giving you a checklist of all places your logo might be used along with a table for you to evaluate each occurrence of your logo according to the criteria listed here. Click here to download your checklist.
Need help with a new or enhanced logo? Click here to see samples of logos I've created, Give me a call. 800-779-0067 for your free 30-minute call!
For small business owners, the continual challenge of keeping the customer pipeline full and coming up with new strategies and techniques can be daunting. I’ve put together this list of 20 ways to attract clients to your company. You may be using some of these already, but experiment with the ones you haven’t tried!
You may have a very limited marketing budget and the temptation to ask a relative (we’ll call him your brother-in-law here) to build your web site is overwhelming. After all, it would be MUCH cheaper than the marketing company you interviewed and you really like your brother-in-law. And he’s learning to build web sites and built a good one for his son.
But, is relying on a family member to do your marketing the best idea? Consider this. . . .
When you started your pest control business, you likely wanted to kill bugs and make money. And you were good at the killing bugs part or you wouldn’t have gone out on your own. Then reality set in and you realized that you also needed to be good at marketing in order to make money. How hard can it be, you thought. Just get some flyers and pass them out. But, folks, it’s not quite that easy! With any new endeavor, dollars are at a premium and the hoax is that you’ll save money by doing everything yourself, including marketing. Here’s why you should NOT do your own marketing:
Here's a New Year's gift from me to you. For expert marketing advice, give me a call at 800-779-0067. I’d be happy to offer you a FREE 30-minute marketing consultation.
If you are in charge of social media posting for your company, then you no doubt occasionally suffer from some form of writer’s block. I do, too, but I’ve come up with a strategy that makes my job easier and it could do the same for you.
Step 1. Create a blank calendar/list like the one here. (By the way, you’re free to use this template for your own social media creation.)
Step 2. List the types of social media posts you want to write such as:
Step 4. Research topics for each Post Type and use Evernote or some form of organizational tool to collect links and ideas. Here are some of the sources I use to curate content for the posts I write.
Step 6. Use the scheduling tool on Facebook to schedule a whole month’s posts at a time.
Let me know if you use this strategy and how it works for you!
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