But does working closely with search engines and social media scare the #%$^& out of you? Well, I’ve got news for you! One of the most effective methods of accomplishing these three things is BLOGGING for business.
Just what is business blogging?
Blogging is posting to your website’s blog content on topics relevant to your business. Blogging is NOT selling! And it’s NOT talking about just you and your company! It’s providing valuable, requested information to your readers.
There are plenty of blogs out there, but what we’re talking about here is a business blog. A business blog is a marketing platform that supports and encourages business growth. It covers topics in which you are an influencer or expert!
Why should I have a business blog?
Blogging is as important to your business as the Yellowpages used to be! And it’s actually better because you can change and add to your blog as new opportunities arise whereas your YellowPage ad was the same the entire year! Plus it was more expensive than the cost of the time you’ll spend writing your business blog.
Remember going door to door to get leads? Blogging is a whole lot easier than that and more effective as well! According to Hubspot, 60% of businesses who blog acquire more customers. And blogging is the heart of all of your content marketing efforts and is fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
But what should I blog about?
The prospect of coming up with topics for your blog may be overwhelming but inspiration is everywhere. . . if you know where to look. Here are some places you can visit to get your creative juices flowing.
- Trending topics
- Social media
- Other blogs
- Your customers
- If you’re a pest control company, here’s a list of 51 blog topics just for you!
So you may be asking, what’s the down side of blogging? No doubt about it, blogging is a time consuming endeavor so if you don't have the time or skills to dedicate to blogging, you should seriously consider hiring someone to do it for you.
TODAY'S ASSIGNMENT: Make a list of possible topics for your business blog!
Watch for my next post about business blog tips you can use NOW!
Call today if you need someone to help with YOUR business blog! 800-779-0067