- Put your business card on a magnet and ask clients to put it on their refrigerators.
- Create an icon for your guarantee and use it on your site, blog, Pinterest, Facebook or other social media sites.
- Create a PowerPoint file with quotes to be used on Pinterest with links to your blog or site.
- Sign up for Google Alerts to learn about subjects of interest you can share.
- Purchase pens with your contact information and give out at all networking meetings.
- Create a 9-word “Here’s what I do” speech.
- Give a favorite business book as a gift to favorite clients.
- Keep a notepad by your bed to record blog topics and marketing ideas that you come up with before falling asleep.
- Write and mail one letter or email a day to a client or a prospect.
- Develop a schedule to keep in touch with current customers.
- Ask your clients what’s the best thing about working with you; then write that into a quote to post on social media.
- Read at least one new blog every day.
12.5. Learn one new skill every month – a computer program, a hands-on skill.
When was the last time you conducted a customer survey? If it’s been a while, it’s time to do it again!
Customer surveys may seem like a daunting task. But there are several options that make it easy to find out what your customers think, plus the information you get from the survey can be not only eye-opening but extremely helpful in uncovering hidden problems. On the positive side, your survey, if done correctly, can glean many testimonials that can be used in your marketing and social media.
My favorite tool for customer surveys is Survey Monkey (www.surveymonkey.com) where you can set up your survey, send it out and have the results emailed to you. This is FREE for up to 100 responses. One of the best features of Survey Monkey is that the overall analysis is updated whenever a customer completes the survey.
I just recently completed a customer survey for DA Exterminating using a custom survey questionnaire that I wrote and set up. The response rate was about 15% which we considered good and the responses were very positive. "The customer survey June conducted gave us just the information we needed. We were pleased that our customers rated us so highly and we were able to follow up on a few 'problems' that our customers expressed," says Chris Caire, DA Exterminating (800-650-PEST).
Tips for surveying customers
If you could increase your chances of selling to a particular customer group by 20-40%, would you pursue it?
Your chances of successfully selling to former customers are 20 to 40%, significantly higher than the 5-20% chance of selling to a brand new prospect! Your chances are better because former customers already know you and what your company can provide to them. Plus you’re familiar with them, their buying habits in your industry and their payment history.
8 Ways to bring them back into the fold
Is it time to outsource your marketing? Read this list and find out!
What is the smallest, least expensive, yet most important promotional device you have? If you thought, "business card," you're right! In a minimum of just seven square inches, you can present who you are, what you do, how to contact you, what kind of business you have and much more. Though small, your card says more than just the basic information about the business. Your business card represents your company and can indicate whether or not you are:
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