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Ads Don't Sell
_ by June Van Klaveren
Contrary to what many company owners think, ads don't sell on their own. They simply bring in leads after which, it's up to you to turn these leads into sales. Some evening, with pen in hand, sit down with your local newspaper and do this exercise. Instead of reading the news, focus on the advertisements using these instructions.
June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email firstname.lastname@example.org.