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Monthly
Marketing and Customer Services Ideas
from
June Van Klaveren, Compelling Communications, Inc.
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After our breathtaking Alaska cruise, I'm
back and resuming activities for my clients at this
time. If you'd like to check out a few of our Alaska
photos, click
here; if you haven't visited this pristine area, I'd
highly suggest it. If you want more details, give me a
call at 800-779-0067!
The next teleseminar is
scheduled for October 11 and features networking ninja,
Hal Coleman, author of Leads Group
Networking. Hal and I will be discussing
"How One Company Owner Generated over $52,000 in New
Business from One Networking Group Over a 12-Month
Period." Click
here for the details and to sign up today. We have a
limited number of openings for this event so sign up now
to hold your place on the
call.
 P.S.
Here's your riddle of the month: "Think of words ending
in -GRY. Angry and hungry are two of them. There are
only three words in the English language. What is the
third word? The word is something that everyone uses
every day. If you have listened carefully, I have
already told you what it is."
Winners get a free
downloadable e-book! Email
the
answer.
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Now that you
have the customer, what do you do?
I recently read this story
and I believe there is an important business message
hidden within it.
There once
were two old dogs on a farm that spent their days
chasing every car that passed by. Day after day, week
after week, month after month, year after year, they
chased cars all day long. Then one day they actually
caught one. At that moment one of these old dogs turned
to the other and said, “Hey, we finally caught one of
these things!! But what the heck do we do now?”
As companies strive to
make sales and keep their eyes on the prize, as they
say, many are lacking a plan for what to do after
they’ve finally “caught” customers. It’s not part of the
formal business plan but it is vital to the growth and
prosperity of the company. So here are some things to
consider:
- What do you do after a customer buys from you?
- Do you thank them? Do you ask for referrals? Do
you ask them to evaluate your service or product?
- What do you do when a customer calls you with a
complaint?
- What do you do when a customer calls to ask
specific information about your product or service?
- Do you have a 1-2-3 process established for what
to do AFTER you catch the customer? You should!
Just remember the
old dogs in the story. It took a lot of effort to catch
the car just like it takes a lot of effort to get
customers! Be ready! Attention newsletter
editors: You have permission to reproduce this article
or, for other topics, click here.
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Challenge:
The Iowa Pest Management Association is preparing for
their fall conference and wanted an abbreviated
newsletter to send to 1600 licensed pest control
technicians in the
state.
Solution: We created
"IPMA News to Use," a
two-page, two-color newsletter containing important
information about the conference and the Association in
general. It was designed, printed and will mail next
week.
The Client Says: "I love
the look of this new newsletter. You did a great
job making it look and sound interesting!" Dorothy
Lewis, Executive
Secretary. | | |
September,
2007
June Van
Klaveren
Compelling
Communications, Inc.
800-779-0067
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In This
Issue
--Feature Article
--Links
--Quotes
--Recommended
Reading
--NEW
Project Gallery
--Case Study
--Upcoming speaking
engagements
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Favorite Links
Marketing
Magic -- lots of great marketing articles.
Card
Recovery is a software that restores deleted or
damaged photo files from digital camera cards. It
works!
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Upcoming Speaking
Engagements
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June Van
Klaveren
Compelling Communications,
Inc.
October 18,
2007 - National
Pest Management Association Conference, Orlando,
FL
November 8, 2007 - Iowa Pest
Management Association Conference, Des Moines,
IA
November 11, 2007 - Lunch and Learn
Series, St. Louis Community
College
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