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Monthly Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc.
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Dear June,
Happy Fall! I hope you're in an area where you can appreciate the beauty of the fall leaves!
Thank you to those of you who attended the networking teleseminar with Hal Coleman, author of Leads Networking Made Easy. According to the evaluation surveys, it was a very successful event. Watch for information on the January 10 teleseminar on "Accelerating Your Business" with author, Dan Coughlin - a dynamic speaker with a compelling message!
If you're attending the NPMA convention in Orlando, please get in touch with me so we can visit for a few minutes. (Email me here!)
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It's Trade Show Time - Make the Most of It
It may be the time of year when you may be attending educational and industry conferences. Here are a few tips for making the most of your experience.
Before the conference
- Attend the sessions thatcover your focus, even though others might be attractive.
- Be sure you are well-rested; spend the night near by if necessary.
- Set objectives -- what specifically do you want to learn more about?
- Be sure you take lots of business cards.
- If this is the type of seminar that has concurrent sessions, go over the agenda carefully in advance so you can plan your time and spend it on the sessions that are in alignment with your objectives.
- Find out who is going to attend the meeting or seminar so you will know whom you want to meet.
During the conference
- Participate! The more you participate the more you will get out of it.
- If you go with a friend or coworker, don't sit with them or attend similar sessions (if there are multiple sessions).
- Take lots of notes, even if the event is being taped. The physical act of writing the information will help you absorb it.
- Make a list, separate from your notes, of action items -- specific things that you want to do and/or implement right away.
- Exchange business cards with other attendees that have synergy with your business.
- Be sure to make notes on the back of each card about the person and the reason for your interest in them, or you will forget.
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Challenge: Rubicon Institute had been using a set design for their weekly e-letter to customers for some time and wanted an updated look.
Solution: Using SwiftPage email (the program used to create The Edge Up newsletter), we created a new, fresh look using photography and a new color scheme.
The Client Says: "We had been using our e-letter template for several years and wanted a change. June gave us a fresh, new look and suggested some options we hadn’t thought about. She was also very prompt in helping us get this new template up and going." Joyce Smith, Rubicon Institute
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October, 2007
June Van Klaveren
Compelling Communications, Inc.
800-779-0067
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In This Issue
--Feature Article
--Links
--Quotes
--NEW Project Gallery
--Case Study
--Upcoming speaking engagements
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