Monthly Marketing and Customer Services Ideas from June Van Klaveren, Compelling Communications, Inc. March, 2007
Dear [[FirstName]]:
Hard to believe Spring is nearly upon us and we're about to end the first quarter of 2007. Time for a check-up.
Take time to check your financial statements to see if you're on target to meet your first quarter goals.
Trivia Question: If you are the first three people to email the answer to the trivia question below, you'll receive my FREE 28 Marketing Tips Report.
Here's the trivia question: Why is the Blarney Stone famous? Email your answer.
Happy Marketing!
June Van Klaveren
Feature Article
Tired of poor marketing results? Here's how to improve them!
While watching the waves crash onto the rocks at a beach on Barbados, it occurred to me that the way the waves end up on the shore is a lot like marketing. How's that, you wonder?
The waves that come onto the beach, unobstructed, travel farther up the beach. The shore is smooth and open with nothing to slow down the momentum of the water. The beach is prepared for the wave, in other words, and carries the water a long way up onto the beach. On the other hand, on the section of the beach lined in huge rocks, the momentum of the waves stops as the water crashes on the rocks and travels no farther.
When you market your product or services, preparation will make your marketing reach farther as well. Lack of preparation acts like the rocks on the beach and stops the marketing momentum and renders your efforts ineffective, or at least short-lived.
How do you prepare? 1) Determine the message that will attract the most customers. Test your message and go with the one that produces the best results. 2) Pay attention to the "look" of your marketing. A popular marketing guru says that ugly sells but I don't agree. If you are a professional company, your marketing needs to look as good as you are. 3) View each marketing effort as preparation for the next one. That way your customers/prospects will be prepared to get your message and, ideally, buy your product or service.
Challenge: VPMA (Virginia Pest Management Association) developed a certified inspector program that they wanted promoted not only to their members but to their members' customers. Solution: Working closely with VPMA, we created a tri-fold brochure and matching envelope stuffer and explained why a certified inspector is the wise choice for homeowners and real estate representatives.
The Client Says: "Working with June on this brochure netted the most polished communication piece the association has ever produced. She worked with our committee through change in personnel and priority to focus our message and help us attain a new level of communication professionalism. We are anxious to work on the next piece in this marketing plan!" --Andrea Coron, Executive Director, VPMA
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This issue of The Edge Up includes:
--Feature Article --Links --Quotes --News --Publicity Plus --What we do --Upcoming speaking engagements
"They said. . ."
Western Union memo, 1876 This 'telephone' has too many shortcomings to be seriously considered as a means of communication.
William Thomson, Lord Kelvin English scientist, 1899 Radio has no future. Heavier-than-air flying machines are impossible. X-rays will prove to be a hoax.
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