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Monthly Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc.
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Joining the online social network marketing trend, I've created my NEW BLOG entitled "Marketing Solutions" and also a LinkedIn page. In addition, watch this newsletter for tips and hints about making the most of your connections online. My favorite networking site is LinkedIn because of the business networking potential available there. Plus, it is business oriented and designed to connect you with other business people.
Check it out! (And if you join LinkedIn or are a member, please invite me to be a part of your network!)
TRIVIA OF THE MONTH: What tranquilizer was included in an early 7-Up formulation? Email the answer to me!
P.S. Welcome to two new clients: For LeafDefier Gutter Protection Systems, we are helping launch their product into the pest control industry as an add-on service and for Redbird Armor, we are producing a new product brochure introducing their antimicrobial protective mask.
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The cost of what should be free The old Maytag is about to bite the dust so we began the search for a new washing machine. Front loaders, top loaders, long cycles, short cycles, special detergents, weekly specials, hardware stores, appliance stores, department stores. . . . .it’s not a fun quest. After doing the research, we finally decided we wanted one of the new front loader machines and settled on the brand that received the best ratings through various organizations. As we collected the information from several stores, it became painfully apparent that in some stores, the price on the price tag wasn’t what we were going to have to pay. The price tag reflected the price of the machine as it sat on the showroom floor. It didn’t include the extended warranty or the delivery/haul-away fees. Which brings me to my point. . . . It irks me to have to pay for an extended warranty that covers the appliance if something goes wrong. Shouldn’t the appliance be built worry free? But that’s not how it is. One store charged about 25% of the purchase price for an extended warranty; we decided that was too much. A visit to one of the big box hardware stores revealed an extended warranty cost of less than 10% plus free delivery and haul-away. And the basic price was about $99 less. It leaves a bitter taste in my mouth to have to pay extra for an extended warranty. The store focused on the added revenue and ignored the fact that charging these fees added to the customer’s ill will. The moral of the story is shop, shop, shop. We ended up saving about $300 on the total purchase and came away happy as a result. Though we would have preferred to make our purchase at a locally-owned store, the cost difference was more than we could justify. Do you charge for the “little things”? Why not package everything into one price if you have to charge for the extras? June Van Klaveren owns Compelling Communications, Inc. and helps clients attract and keep customers . She can be reached at 800-779-0067.
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Challenge: Michael Izsak, an attorney with Klar, Izsak & Stenger, was asked to speak to over 300 college sorority leaders at a conference and he wanted a PowerPoint program that would 1) keep the attention of the audience while they ate lunch and 2) point out the importance of temperance.
Solution: Through extensive photo research, the final PowerPoint program was attention-getting, shocking and to-the-point.
The Client Said: "Thanks again for making me look good. As legal counsel to a sorority, I had the unenviable task of preaching temperance to close to 300 college age women from across the country at their biannual convention, all while competing for attention with their lunch. Thanks to the creative and imaginative PowerPoint presentation that you prepared for me, I 'had them at hello' and kept their undivided attention for the duration of my presentation. With your help, I was able to make my legal points, and cement a relationship with my client at the same time. You can expect a call the next time I need to present to a group. Thanks again." Michael H. Izsak,
Attorney at Law
Klar, Izsak & Stenger, LLC
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We're offering a new web site service for small companies!
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Compelling Communications introduces a new program designed specifically for small companies – Basic Web Site Packages.
"I frequently speak with company owners who are embarrassed that they do not have a web site. This program is designed for those who know they should be on the web but are not,” explains owner June Van Klaveren. Because most consumers check the web before hiring a service professional, if there is no web site for the companies being considered, they may not call.
Read more. . ..
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July, 2008
June Van Klaveren
Compelling Communications, Inc.
800-779-0067
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NPMA PestWorld Conference, October 25, Washington, D.C. I'll be teaming up with industry consultant, Harvey Goldglantz, for a three-hour workshop titled "The Science of Marketing." Attendees will see an actual marketing plan take shape, view marketing materials developed according to the plan and have an opportunity to question and brainstorm.
Iowa Pest Management Association Fall Meeting, November 13, Des Moines,IA
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WE LOVE LEADS!
If anyone in your network needs expert marketing and graphics to promote their business, please refer those leads to Compelling Communications! We are looking for small to medium sized service companies who can benefit from our dynamic marketing materials and services. Email leads to me now!
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Call 800-779-0067 or email about advertising your product or service in this space.
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Trust Vendors Found Here
Please visit the BNI St. Louis website - Chesterfield South Chapter - to find trusted referrals in various businesses.
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