Monthly Marketing and Customer Services Ideas from June Van Klaveren, Compelling Communications, Inc.
Dear [[FirstName]]:
Exciting news! We just completed a MAJOR update on the Compelling Communications' web site, adding many new items to the gallery of projects in a snazzy new format and adding lots of new articles. If you haven't looked at the site in some time, NOW IS THE TIME! You'll be surprised at the variety of projects completed here at Compelling Communications. On the home page, go to the Gallery (on the left side) and take a look.
More exciting news. . . as many of you know, I serve a niche market - the professional pest control industry. When you search for "pest control marketing" on Google, the first entry under the sponsored links is the Compelling Communications site (titled Marketing Solutions on the list). It's taken a long time to achieve that ranking and, yes, it could be gone tomorrow. . .
Trivia Question: There are more of what insect than any other kind of creature in the world?Email your answer.
Happy Marketing!
June Van Klaveren
Feature Article
Do you have ATTRACTOR FACTORS? Somewhere I heard the term Attractor Factor and it began to make sense as I thought about it.
There's a lot of press about the movie and book called, "The Secret," the basis of which is that you get what you attract. Whether or not you agree with "The Secret," you have to admit that it's a bit intriguing.
I began to think about how we attract friends, customers, employees, etc. and came up with some Attractor Factors for attracting customers.
1) Be approachable. My friend Scott Ginsberg, the Nametag Guy, has several books on approachability and he says, "Approachability is not a personal characteristic, it’s a way of life. It’s a way of business, a way of conversation and a way of social interaction." (You can get Scott's books here.) 2) Make it easy to do business with you. If your clients ask if you accept credit cards, then take the steps necessary to accept them. 3) Be accessible. Is it easy to reach you by phone or do you have your calls screened? Do you give out your cell phone number to your best clients? 4) Establish a connection with people you meet by expressing interest in them before talking about your business 5) Attend events where you are forced to meet new people.
How are your Attractor Factors?
Case Study
Challenge: The MO-Hab biking club at Manchester United Methodist Church rides across Missouri to sponsor Habitat for Humanity and they were in need of a logo for the group and a biking jersey design. Solution: Working closely with two representatives of the group, we created a logo and accompanying biking jersey that will be sold to club members.
The Client Says: "June took our very vague, conceptual ideas for a bicycling jersey and made them into a professionally designed visual that so aptly depicts the mission of our group.She was very accommodating as our project moved from the conceptual stage to finished product. More important was how well our diverse group approved of her design. " Joyce Smith, MO-Hab Riders
Recommended Reading
Waiting for Your Cat to Bark In this volume that is accompanied by a CD containing an 80-minute video seminar, Bryan and Jeffrey Eisenberg with Lisa T. Davis explain how to persuade people to purchase what you sell at a time "when they ignore marketing. Throughout their narrative, they answer questions such as these: 1. How and why has marketing permanently changed? 2. Why do customers now respond differently? 3. How to anticipate what they now require? 4. How to respond to those requirements? 5. How to bridge the gap between "old" and "new" marketing? Click here to purchase.
Future Speaking Engagements
October 18, 2007 - National Pest Management Association Conference, Orlando, FL November 8, 2007 - Iowa Pest Management Association Conference, Des Moines, IA
"Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it."
The Edge Up Available as E-Book If you haven't picked up your copy of The Edge Up yet, it's now available as a pdf e-book. Cost is just $9.95. Visa/MC accepted. Just email us with your phone number. We'll then contact you for your credit card number and provide access so you can upload your book through the link we'll provide. The book includes customer service ideas for companies of any size!
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