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How to Request Testimonials from Your Customers

by June Van Klaveren

One of the most effective marketing tools comes in the form of just words! Customer testimonials provide third party, credible endorsements of your product or service and are generally believable.

Sometimes, however, we don't really know how to go about getting testimonials? Here are some ideas. 

1) When your customers indicate verbally that your work is excellent and that they are pleased, ask if they will put those thoughts in writing. OR
2) Ask if you can use the verbal comments as testimonials to your good work. Then write their comments and have the customer review it for accuracy.
3) If it's a business customer, ask for a letter on the company's letterhead. 

Once you have the testimonials, use them:
1) on your website
2) in your direct mailings
3) in your newsletter
4) in your ads
5) in any other printed or online materials.
6) Collect testimonials on the customer's letterhead in a notebook that you can use when making sales presentations.

 

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email june@compelcom.com