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6 Ways to Use Email to Building Customer Loyalty

by June Van Klaveren

Here are some tips for using email to building customer loyalty.

1. Though email is a quick way of communicating, never rush it. Take time to read over what you've written and consider it from the recipient's point of view. Is your language friendly, yet to the point?
2. Write an effective subject line. Be specific with enough information that the recipient will know the content subject of the mail.
3. If you must send an unpleasant message to a customer via email, begin with a thank you. "Thank you for contacting us. . ."
4. Avoid writing one long paragraph. Break it up into shorter paragraphs for easier reading. And always run spell check.
5. Assume that your email will be forwarded to someone else -- so avoid personal comments.
6. Use a signature and put a statement about what you do. Want to see the signature I use? Drop me an email.