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10 Tips for Better Yellow Page Ads

by June Van Klaveren
  • Use only one large graphic - your logo or a photo.
  • Reduce other logos (NPCA, state associations, Sentricon, MasterCard, etc.) to be as small as possible.
  • Put your main benefit in the headline.
  • Limit copy to 5-7 bullets covering your benefits.
  • Small ads can work as well as large ones IF your company is well-know and IF you have a cleanly designed ad.
  • Use one of the following strategies when writing a headline:
    • Promise a benefit
    • Ask a question
    • Issue a warning
    • Offer a guarantee
  • Use words that sell: free, new, you, your, how, what.
  • Prove your claims with guarantees, warranties, free offers, testimonials.
  • Keep it simple. Leave plenty of blank space around your type and graphic.
  • Select the directory that covers your geographical service area.

 

 

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email june@compelcom.com.

 

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Compelling Communications, Inc., Manchester, MO 63011 -- 800-779-0067 - Email
Copyright 2009. Site updated July 28, 2009

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