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Your TO DO list may need revising

by June Van Klaveren

 

Your TO DO list (You do have one, don't you?) most likely contains tasks that you plan to complete today, this week or this month. A lot of them, when accomplished, may not make a huge difference in your business. We all become so absorbed in the day-to-day operations that we sometimes fail to see the big picture. Choose one (or all) of the following TO DO items to help focus on your company (or your job) as a whole.Establish a budget for the major aspects of your business -- marketing, production, sales, administration, etc.

• Learn about trends in your industry, in marketing, in finance, etc. Adjust your service or way of doing business accordingly.
• Create a website or evaluate the one you have, then make improvements.
• Evaluate all your marketing materials. (Click here to get started FREE!)
• Create one new marketing piece that truly reflects your company today.
• Throw away those old company brochures that have been stacked in the closet for 3-5 years. They may be out of date and won't project the kind of image you want for your company.

 

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email june@compelcom.com.