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Perception really is reality. by June Van Klaveren

If your customers perceive you as professional, knowledgeable and capable, then that's what they'll expect to receive.

On the other hand, if they perceive you as less than professional -- then their expectations will be low!

Here are some tips to improve your customer's perception of you and your company:

  • If you are in a service business and drive a company vehicle - be sure it's clean and in good repair.
  • Approach every customer with a smile, even if you're talking to them on the phone.
  • Be sure all your marketing materials are first class and up-to-date. Nothing says "mediocre" like marketing materials printed on a home ink-jet printer!
  • Take time to answer your customers' questions,

If you have other tips for improving the perception of your company, email them for a chance to win a free copy of The Edge Up.

 

 

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email june@compelcom.com.

 

All of these free articles for reprint may be freely published in any e-zine, newsletter, newspaper, magazine, website, etc. as long as my name and bio remain in tact. Please send me a link when you run my work. Just be sure to NOT edit them in any way and to always INCLUDE the credit line at the bottom. Copyright laws apply!

 

 

 

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Compelling Communications, Inc., Manchester, MO 63011 -- 800-779-0067 - Email
Copyright 2009. Site updated July 28, 2009

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