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Don't Ignore Marketing to Women

 

by June Van Klaveren

According to Fast Company magazine women control about 80% of household spending, and using their own resources, they make up 47% of all investors. They buy 81% of all products and services!

Eighty percent of the checks written in the US are signed by women. 40% of all business travelers are women. Women are responsible for 51% of all travel and consumer-electronics purchases.

As well as direct buying power, we influence 85% of all automobile purchases.

It is estimated that by 2005 there will be 4.7 million self employed women, (up 77% from 1983.) "We don't have time to shop around. We want to make a value choice and then stay with a supplier that helps us grow and is concerned about how we feel," says Joanna Brandi of customerretention.com.

Do you focus your marketing efforts toward women? If not, you should!