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mARKETING tIPS

• Join forces with a noncompetitive company to coproduce a newsletter and send it to your own mailing list as well as the other company's list.
• Keep stamped postcards handy in your briefcase so you can write & send postcards in down time like waiting at airports, waiting for appointments, etc.
• Include your business card in every piece of mail you send out, including your bill payments.
• Include testimonials from satisfied clients in your brochure and web site.
• Consider digitizing your brochure so you can send it out on disk or post it to your web site.
• Write at least five different headlines for each letter you write, then choose the most effective, based on an informal survey of your coworkers.
• Develop a press kit containing photos, interviews, brochures, and background information.
• Have your picture taken every year if you are a public speaker so you always have an up-to-date photo to send ahead of your presentation.
  
• If you hear nothing positive from a customer, ask if the service/product worked out.
• Spend at least an hour a week surfing the internet to find competitive information or just fresh, new ideas.
• Have your business cards printed on both sides. Include a list of services or products, or your mission statement on the back. Print it near the top of the back of the card, leaving room at the bottom for notes.