FREE Articles for Your Publication
(Use the Back button to return to article list.)

hree Marketing Secrets

by June Van Klaveren

Here are 3 New Year's commitments that can help keep your marketing focused!

 

1. Commit to do it!
Lay out a calendar for the whole year and color code it according to your marketing activities. For example, mark green on the dates you plan to place ads, yellow on the dates you plan to send press releases and orange on the dates you plan to do a direct mailing. Then keep this calendar on your office wall where you can see it every day.

 

2. Integrate your marketing!
Don't rely on just one avenue for your marketing. Choose three activities that have worked for you and one that you want to try this year. Allocate budget for each.

 

3. Track the results!
It does no good to spend thousands on marketing if you don't track its effectiveness. Keep a log of why/where new customer are calling. You'll be better able to see what works and what doesn't so you can more effectively plan next year's marketing. Don't draw the conclusion that direct mail, for example, doesn't work after only one mailing. Give it a chance!

 

Use these 3 marketing tactics to make your advertising more effective and more profitable.