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Making
the Best of Adverse Times
by
June Van Klaveren
Recently
a client asked if we should proceed with his marketing projects
in light of impending war situations in the world. He worried
that if war were declared, everyone's attention would be on war
and the exposure of his mailing would be reduced.
After
careful consideration, I advised him to proceed with the project.
Here's why:
1)
Doing nothing produces nothing. Even in bad times, we must keep
on keeping on. Without effort, sales will decline in any economic
situation, especially one as grave as the world is facing now.
2)
Marketing services and products, even by small companies, makes
a positive impact on the economy.
3)
Every marketing effort, at any time, in any economic situation
gets your name "out there" to people who need your product
or service as long as a) the message is on target; b) you've selected
the right prospects; and c) your marketing vehicle is professional.
June
Van Klaveren, owner of Compelling Communications, helps her clients
attract and keep customers. To contact her, call 800-779-0067 or
email june@compelcom.com.
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